Best Business Logo Design | Effective Logo Design Tips For Even The Most Time-Pressed Small Business Owners
Best Business Logo Design | For any business, the main goal is to appeal to its target audience, and if you want your brand to stand out from the crowd, a memorable business logo is vital. It is a thing that almost every business has and it plays a major role in communicating what the unique selling point of a business is. Moreover, it is also an element of every advertisement of the business and hence, it should be simple and memorable. Before you start designing yours, you need to understand what a logo is, what it stands for and what it is supposed to do. A logo is not just a random graphic – it conveys a company’s brand through the use of shape, fonts, and color.
Since your logo is an essential element of your brand and usually the very first thing a potential client sees, creating one that appeals to your target audience needs to be a top priority. A good logo can build loyalty between your business and your clients, establish a brand identity, and provide the professional look of an established enterprise. However, there are so many options to consider – colors, font selection, images, size, shape, etc. Today, we want to share seven most important tips to make your business logo design successful.
Do Your Research | Best Business Logo Design
Just like any other part of your marketing strategy, you’ll have to do some research when designing your logo. You need to determine out who’s going to see your logo – remember, it has to be appropriate for your audience. Designing for a lawyer? Ditch the fun approach. Designing for a kid’s TV show? Nothing too serious.
Own It | Best Business Logo Design
A logo is what helps a brand stand out from its competitors, so it’s vital that the design is unique and appealing — something many brands struggle with. Look at the logos of other businesses in your industry. Do your competitors use solid, conservative designs, or flashy graphics and type? Think about how you want to differentiate your logo from those of your competition.
Avoid Chaos | Best Business Logo Design
Your logo should be as simple as possible, while effectively communicating your brand message. If you step back and say to yourself, “Is this too much?” chances are that it is. A simple logo design enables easy recognition and allows the logo to be versatile and memorable. The most powerful and effective logos feature something unexpected or unique without being overdrawn.
Color | Best Business Logo Design
Choosing a color palette is one of the most essential parts of logo design. Avoid bright, flashy colors – there is a reason why you don’t see many logos that are neon green and yellow. Paying attention to the science behind colors can help you design a logo that will appeal to your audience. Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Every color has a different implication and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Typeface | Best Business Logo Design
Sometimes your logo can just be your company name in a unique font. Coca-Cola and Disney are just two examples of brands that have used a creative typeface as their logos. Keep in mind that most small businesses don’t have the branding power of major corporations like Starbucks or Nike to use just a graphic. Incorporating some small textual elements is a good idea, as long as they don’t overpower the rest of the logo. Do make the logo readable. The point of having a logo is to make your company or product name stick in the potential client’s mind.
Avoid Cliches | Best Business Logo Design
Your logo is basically the face of your brand and you want it to stand out. However, you’ve probably noticed quite a few logos that seem too familiar. Light bulbs for ‘ideas’, speech bubbles for ‘discussion’, globes for ‘international’, etc. These ideas are often the first things to come to people’s minds when brainstorming, and for the same reason should be the first ideas discarded. You want to design a logo that’s more than just a cliche. Be original and not just another replicated logo.
Consistency | Best Business Logo Design
Your logo is your company’s brand, so why would you invest all of the time and energy necessary to boost the recognizability of that logo if you aren’t going to use it on everything? Once you’ve got a logo, resist the temptation to tweak it. Use your new logo until you’re sick of it. And then use it some some more. In fact, that’s a pretty good rule of thumb – at the point you’re getting sick of your logo (and you’ll be tempted to change it – see next tip) it’s just starting to get some traction.