Best Business Stationery | Creating Your Small Business Identity Suite: 6 Secrets To Great Stationery Design

Best Business Stationery | Creating Your Small Business ...

Best Business Stationery | Over the last few years, Internet marketing has come to the forefront of most marketing strategies, but that doesn’t mean the Internet is the only way to showcase your brand. Today, more and more business owners are using custom-designed printed business stationery to portray the image and convey the personality of their companies in order to leave a long lasting impression. From your company logo through to your brand colors, every stationery item should effectively communicate who you are and leave a great impression on your existing and potential clients.

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Recognition of your company is the crucial element of a running a successful business. No matter the size of your company, creating a consistent brand image throughout all of your various marketing materials can mean the difference between success or failure for you and your business. Even in today’s digital world, your letterheads and business cards are still the primary method through which your market will get to know your business identity. Not only can you express your creativity in the artwork, designing for print also enables you to experiment with different paper stocks and inks to create premium quality goods.

Build Your Brand | Best Business Stationery

Businesses still get stacks of mail every day so make sure yours stays top of the pile through stunning, attention-grabbing design. Everything in your business stationery matters if you’re trying to leave the best possible first impression, and you only get one chance! Your stationery design will help form a lasting impression of your company, which is why making sure that your clients recognize your business should be a major part of your branding strategy and the overall goal when creating your stationery.

Best Business Stationery | Creating Your Small Business ...

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Paper Quality Is Key | Best Business Stationery

It goes without saying that budgets are tight, especially if you just launched your business, and one of the first things to be hit is stationery. Yes, printing on thinner paper is more affordable; however, what does that say about you as a business owner? The very first impression you make won’t be through your logo, color scheme or design. It will be the feel of the paper as the potential client is taking your letter out of its envelope. They will notice the difference between standard photocopier paper and something more expensive. This small detail can be enough to boost the perception of your business in the mind of a potential client.

Function And Placement | Best Business Stationery

As with all forms of communication, your stationery has to be functional, otherwise it’s useless. It’s design should enable easy readability of your company’s vital information. Incorporating your company address, phone number, email address, fax number and any other ways of getting in touch with you that you feel are important will make it easy for clients to contact you. Placing this important information in the correct position for accessibility is essential, while less important information can be tucked away into other areas of the stationery design.

Add Some Color | Best Business Stationery

So many business owners choose mono or two-color designs for their stationery as there is often the perception that this gives a more professional look. But why not stand out from the crowd and inject some vibrancy into your letterhead and some life into your business cards? The right color can be extremely effective, by highlighting an important area or conveying a specific idea. To ensure consistency, use your company’s official colors in your stationery design, which will solidify your branding.

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Best Business Stationery | Creating Your Small Business ...

Find The Right Fonts | Best Business Stationery

While your font should be easy to read, you should take your audience into consideration when creating your stationery. Age, attention span and demographics all play a role in choosing the right font. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts keeps the style consistent and the text readable. Once chosen, this font will be another element of your brand and image used throughout your other marketing materials.

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Include Clean Space | Best Business Stationery

It may be tempting to ‘throw the kitchen sink’ at your business stationery design and include every possible mean of contact and testimonial. This is best avoided however, because you risk drowning your message which, we must remember, is the reason you’re sending out the stationery in the first place! A design that is too busy will distract clients from noticing the important things on the stationery, such as your contact information and logo.

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