Best Logo Ideas | Does Your Logo Convert? Sell? Tell A Story? – 6 Tips To Design The Perfect Logo
Best Logo Ideas | A business logo is one of the most critical design decisions a business owner will ever make. It’ll be used everywhere; on your website, on digital or print materials, and any other property in the public eye. An appealing logo and effective branding will reinforce your image, promote your professionalism and tell potential clients that you care about quality. That’s a whole lot of power for such a small piece of graphic design to hold all on its own. Knowing the goal is to design something intended to carry this massive responsibility, even professional designers approach these projects with a mix of thrill, anxiety, dread, excitement and pride.
Ideally, your business logo will improve potential clients and partners’ vital first impression of your business. A good logo can build loyalty between your business and your clients, reinforce a brand identity, and provide the professional look of an established enterprise. If you’re thinking to have your logo professionally designed, either by an agency, a freelancer or through a crowdsourcing website, you have to communicate a few important things to your designer so the final design effectively represents your business and is able to support your goals.
Define Your Audience | Best Logo Ideas
If your business offers professional services, such as legal advice or medical treatment, aim for a logo that communicates the level of professionalism expected by potential clients. Forget about humor or the cute factor for these types of businesses. Researching the target demographic to figure out what appeals to it goes a long way toward delivering a positive reception of the brand. The designer must consider not only age, but also gender, location, education and income. All of these factors affect what people are attracted to and how they spend their money.
Choose The Right Colors | Best Logo Ideas
Nothing leaves an impression quite like color, which is why finding the right color is vital in logo design. Since color has the power to convey emotion, the company should first consider the message it wants to send. While not vital in the initial design phases, your choice of colors will have a ripple effect throughout all you branded material and is a decision that should not be taken lightly in the final stages of the design process. A conservative brand will do well with blue, while a modern, passionate culture will make a statement with red. Youthful and upbeat organizations are best represented with yellow or other bright colors.
Keep It Unique | Best Logo Ideas
The biggest mistake a business owner can make is creating a logo that parodies or imitates another brand’s design. A logo is a visual summary of the company it stands for, and it should never remind people of another brand or business. The idea here is to be different than your competitors. To stand out in a cluttered marketplace. To have a logo that’s better than theirs. Or, at the very least – different. Why not use a design that you actually came up with yourself rather than doing what everyone else is doing?
Make It Clean And Functional | Best Logo Ideas
Logos look very good on a computer screen, but that is not the only place they are used. A well-designed logo will leave the same impression on a letterhead as it does on a website. Making sure a logo looks right in any circumstance is a huge part of the design process that will save time and trouble over the long term. Your logo should work as well on a business card as on the side of a truck. A good logo should be scalable, easy and affordable to print, memorable and distinctive. Clean, crisp lines with very limited colors are almost always more effective than an illustration or complex three-dimensional rendering.
Don’t Tinker With It | Best Logo Ideas
Once you’ve developed your logo, it’s in your best interest to keep it. Brand recognition takes time – some studies found that viewers have to see a logo three times, or even more, before they’ll remember it the next time. For small start-up companies, it may not be the end of the world if the owner decides to change the logo after even a few years, depending on what transpires with the company. But it’s always nice when a logo design is able to stand the test of time.