Best Photography Logo Tips | 5 Picture-Perfect Tips For A Killer Photography Logo Design
Best Photography Logo Tips | We are going to be honest with you: you have a lot of competition. In fact, it does not take much to hang your shingle as a “professional photographer.” That being said, photography is a really competitive, and almost overcrowded industry, and there are many shooters out there with comparable levels of work. This is where branding comes into play to help give you the leverage over other photographers. If you are just starting your new photography business, or planning a rebranding project of your existing business… grab a cup of coffee, and read on!
In an age where everyone must have a website to promote their product, service, or the business behind it, the demand for a top-class logo has never been higher. More examples of logo design are out there than ever before, and with that comes the challenge of standing out. How do you as a serious professional differentiate your business, and design a quality logo that doesn’t suck?
What’s In A Logo? | Best Photography Logo Tips
It’s difficult to argue against the importance of a great logo. Logo design is all around us. In non-visual industries, it’s usually what clients first identify in a brand. In the photography business it plays second fiddle to your work, but it’s still a vital visual element and tie-together for your clients. The logo is one aspect of your commercial brand, so its shapes, colors, fonts, and images should be strikingly different from other logos in the same market niche. A powerful logo is distinctive, appropriate, practical, graphic, simple in form, and it effectively communicates an intended message. In its simplest form, a logo is there to identify, but to do this effectively, it has to follow the basic principles of logo design.
Be Careful With The Choice Of Graphics | Best Photography Logo Tips
Decisions, decisions! Should you have a camera in your logo or not? Well that’s totally up to you, of course. A logo doesn’t always have to say what a company does . Restaurant logos don’t need to show food, dentist logos don’t have to show teeth, photography logos don’t always need to show a camera. A professional graphic designer will do their research and make sure what they design is original, so you don’t have to be afraid your logo will resemble someone else’s, even if you do choose to include a camera into your design.
Keep It Simple | Best Photography Logo Tips
A logo has to be simple. A simple logo design enables easy recognition, and allows the logo to be versatile and memorable. A complex logo can be hard to print, and more importantly, difficult to remember. Better to have a simple logo for your main design, and a souped-up version (like a beauty shot for example) when a more complex version is appropriate, or the reproduction medium allows. Keeping the design simple also ensures flexibility in size. Ideally, your design should work at a minimum of around one inch without any loss of quality. Remember, the basis of the hugely effective international branding for the world’s largest shoe manufacturer is a very simple graphic swoosh.
Color Is Vitally Important | Best Photography Logo Tips
One of the most critical considerations for logo design is the color palette. This is not a superficial decision, because color conveys meanings, and communicates ideas. What’s your company’s signature color? A palette that you constantly stick to is vital for your brand recognition. However, if your logo design relies on color to convey meaning, think about how you can communicate that meaning when the color is removed. Work in black first. By leaving color to the end of the process, you can concentrate on the idea. Remember, no amount of gradient or color will rescue a poorly designed mark.
Your Company’s Essence And Theme | Best Photography Logo Tips
Your logo has to portray the essence of your business. Are you a serious company, or one that revels in being whimsical? Are you trying to appeal to a conservative set? Then a cartoon logo probably wouldn’t be the best choice. How you position the logo should be appropriate for its intended purpose. Ask yourself whether the style you’re using is appropriate for your business. Do you really need a logo design that has the same typeface Saul Bass used for Quaker Oats in the ’70s?