Best Photography Marketing Hacks | 5 Powerful Marketing Tips For Your Photography Business
Best Photography Marketing Hacks | A few days ago I stumbled upon an incredibly simple, yet profound quote by a renown author Steuart Henderson Britt: “Doing business without marketing is like winking at a girl in the dark. You know what you are doing but nobody else does.” This becomes even more apparent in markets that are saturated like the photography industry. The competition is fierce, and you need to bring your A game if you’re serious about your business. At the end of the day, your ability to take stunning photos will take you only so far.
Yet, you’d be amazed just how many photographers out there mistakenly believe that they’ll be able to focus solely on taking photos once they quit their day job and start a business. It’s no wonder, then, that we’ve all seen countless ridiculously talented photographers launch a business only to struggle for a few months to make ends meet and end up closing it down. At the same time, other, arguably less talented, photographers sail right by, turning their passion for photography into profitable businesses. Their secret? Their marketing is on fleek! The good news is that setting up an effective marketing strategy isn’t rocket science! Here’s how to get started!
Know Yourself | Best Photography Marketing Hacks
Before you start doing anything, there’s one thing you need to accept – the only thing your potential clients care about is what you can do for them. If you’re hoping to get anything out of your marketing strategy, you need to have the answer to this question handy! Which services do you provide that your potential clients cannot get anywhere else? What is your unique selling point? Is it the lowest price, fastest turnaround, or unique style of editing? Take your time to figure this out, as your message will be the vital element and the backbone of your entire strategy!
Know Your Audience | Best Photography Marketing Hacks
Just like with a good joke, the effectiveness of a marketing is greatly affected by its intended audience. You can read all the books on marketing, take all the courses, but if you’re not sure whose attention you’re trying to attract, your marketing strategy will never be effective. Here’s the truth of the matter – a marketing strategy that appeals to high-school students won’t do you any good if your target audience are moms-to-be or high-end brides. In other words, take some time to figure out who your ideal client is in terms of age, gender, location, and even marital and financial status. The more you know about them, the easier it will be to get them to notice you.
Brand It Or Lose It | Best Photography Marketing Hacks
Once you figure out who your ideal client is, branding your business the right way will be a lot easier. You’ll have a better idea of what kind of a brand might appeal to them, but regardless of the way you brand your photography business, you’ll start at the same place – with the name of your business and the logo. Make sure the name is unique and easy to pronounce. You’ll also want to make sure your logo not only is appropriate for your brand, but also stands out from the crowd. The last thing you want is to have your logo mistaken for a logo of a competitor.
Having a logo designed is just the very first step towards building a recognizable brand! Yes, your logo is the face of your business, but you’ll also need to sort out the other elements of your brand. We’re talking about the visual identity – the color scheme and design style you’ll use throughout your materials to ensure consistency. You’ll also want to pay special attention to the voice you use. Sure, your message is vitally important, but don’t underestimate the power of the language and the tone you use to deliver it!
Start Building Your Online Presence | Best Photography Marketing Hacks
Not so long ago, having a solid marketing strategy came down to choosing the local magazine you want to post your ad in and sitting back and waiting for the phone to start ringing. Nowadays, if you want to get noticed by potential clients, you need to go online! First, set up a decent website. This will be the central hub of your online presence and your virtual storefront. Keep the design modern and simple. A flashy website will definitely leave a memorable impression on your visitors, but it might also overshadow the work you’re trying to showcase!
You’re work here is far from being over, mind you. Having a solid website is a great start, but in order to build a great online presence, you’ll need to tackle social media. Even the world’s biggest brands are using the power of social media to grow their client base, and your photography business should not be an exception. Figure out which social networks are most popular among your target audience, set up 3-4 profiles and join the ongoing conversation!
Content Marketing Is The New Black | Best Photography Marketing Hacks
One of the most common mistakes people make when joining social media is joining too many networks at once. You risk spreading yourself too thin – and as a result, you won’t be able to stand out on any of them. Another mistake is lack of original content. You want to stand out from the crowd, so make sure you offer something of value to your potential clients – share tips and tricks, talk about funny situations behind the camera, and let them get to know you a bit better. Unique, interesting, and informative content will definitely get you noticed, and boost traffic to your website.