Best Photography Marketing Ideas | Everything A Photographer Needs To Know About Marketing In Less Than 1000 Words
Best Photography Marketing Ideas | You’ve launched your photography business, now how do you get your ideal clients to hire you? Being able to promote your services to attract clients is an absolutely vital part part of any business, but it can be frustrating because it seems like you can’t get your message in front of the right people. However, it doesn’t have to be expensive, time-consuming, or overwhelming. It just needs to be creative if you want to get your ideal clients to choose your business.
If you’re not completely booked up yet, you are not done with marketing. You’ve got the technical know-how, but what about the business and marketing side? Strapped for cash and looking for ways to get some buzz around your photography? Understanding the best ways to market your business will help you find and book clients that you want to work with and that will help to grow your business. The process is no different from professional and freelance photographers, so here are a few vital tips to help you reach out to the vast number of potential clients.
Blogging Is Essential | Best Photography Marketing Ideas
Google likes websites that have fresh content on a regular basis, which means websites updated on a regular basis get better rankings. Blog about your recent projects, blog about things that appeal to your ideal client, and feature vendors that have similar ideal clients as you. A blog is a great way to engage your audience what you are all about and what you can do for them. Your blog is essentially a blank canvas to express creative ideas, share bits about your personal life, educate clients, share tips and promote discounts. Remember, a website is like a brochure, whereas a blog is like an ongoing conversation.
Partner With Vendors | Best Photography Marketing Ideas
There are many vendors out there who could give you client referrals if you approached them with the right offer. Cross marketing means partnering up with another non-competing business owner and helping each other out with marketing. By connecting with businesses that offer complementary services and target similar clients, you can become a part of their referral network, which can help you generate leads for your new photography business. Not everyone you approach will be receptive, so make sure you keep trying until you find a good match.
Social Networking Is No Longer Optional | Best Photography Marketing Ideas
One of the most important elements of marketing is reaching out to people on a level that they use, know and feel comfortable with and at the moment. The most vastly used examples of this would be Facebook and Twitter. When you blog the images from your client’s photo session, take a moment to share them on Facebook, Twitter or any other social media network that your ideal clients use. They’ll share the images with their friends and you’ll get traffic as they point people your way.
Offer Referral Bonuses | Best Photography Marketing Ideas
Word of mouth advertising is one of the most effective things you can have for boosting your business and growing your client base. One way to help encourage that is to reward people for telling their friends about your business and how awesome you are. You’ll want to offer them something valuable, something such as a service or product you can offer them that doesn’t cost you too much but has a high perceived value.
Network Your Heart Out | Best Photography Marketing Ideas
Networking is a great way to get the word about your business out there and make connections with other businesses that can lead to partnerships and referral business. When attending networking events, make sure you have a plan of what you would like to achieve, go prepared to chat up lots of new people and finally, have a plan for follow up. Be sure you have a good supply of business cards and a few brochures with you. Figure out some business highlights (such as recent press coverage, an interesting event or shoot you’ve recently photographed, or a conference you attended) that you can share when someone asks you about your photography business.
Create A Video | Best Photography Marketing Ideas
Video marketing is a great and unexpected way to market your new photography business, while giving potential clients an inside look at how you work your magic behind the camera. Use clean backgrounds, nice lighting, and engaging topics. If you film this well, you won’t have to worry about complex editing. Shoot footage of yourself working with clients during assignments and during your editing process, and introduce yourself during the video in a fun, memorable way.