Best Photography Marketing Strategies | Discover All The Marketing Tricks Iconic Photographers Used To Build Their Mega Brands
Best Photography Marketing Strategies | Starting a photography business (or any type of business, for that matter!) is a lot like competing on American Idol – there are many incredibly talented contestants, yet only one of them can be a winner. Just like the contestants on Idol, there are countless photographers joining the industry on a daily basis, but only a handful will actually turn their passion for photography into a solid source of income. There’s no going around that simple fact, but there are things you can do to improve your chances of succeeding. Your safest bet? Become a marketing whiz!
Having a solid marketing strategy isn’t really optional if you’re serious about your photography business, because, at the end of the day, your ability to take stunning photos will take you only so far. Think about it: we’ve all seen many talented photographers start a business and struggle for a few months, only to close down their businesses and go back to their day jobs. But that doesn’t mean you should give up on your dream of running your own business. It simply means you need to be smart about it!
There is No Overnight Success | Best Photography Marketing Strategies
While there are stories of wild overnight success out there, the truth is a much different story – there’s plenty of hard work, sweat, and yes, even tears that led to the success. But what’s oftentimes overlooked is a solid plan. While amateurs can rely on improvisation, if you want to turn your hobby into a success story, you need to take the time to plan out your route and write your goals and milestones you’ll use to track your progress. Start with your ideal client and go from there.
Most photographers will deliberately skip this critical step, mistakenly believing that it will improve their chances of success. However, clearly defining your ideal client will affect practically every aspect of your business, not just your marketing strategy. After all, how are you supposed to attract someone’s attention, provide them with a product or a service they need, and offer a great customer service if you have no idea who they are? The marketing strategy you choose, just like the equipment, and many other business decisions, will depend on your target audience, so make sure you sort out this first step before doing anything else.
Start Building Your Online Presence | Best Photography Marketing Strategies
Not so long ago, photographers had one way of standing out in a saturated market: carrying around printed portfolios from a meeting to a meeting and hoping to get hired. However, with the introduction of the Internet, you can get your work in front of anyone around the globe. The only thing you need is a website. However, not all websites are created equal – long gone are the days when you could set up a website using a generic template and sit around waiting for the phone to start ringing. You’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline.
This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention. But that also means you need look into other aspects of building an online presence, such as social media. If you think that social media is just something high-school students use to pass time, you’re missing a vital business opportunity. We all use social networks (too much, at times!), and your potential clients are no exception, so determine which social networks are most popular among your potential clients and get on their radars.
Create Your Own Content | Best Photography Marketing Strategies
Keep in mind, though, that social media is called social for a reason! Join the ongoing conversation and engage your audience – and the best way to do just that is to create your own unique content. You see, you’re far from being the first photographer joining social media, and there are many photographers already out there sharing the same content over and over again. By creating your own unique content, you’ll instantly be one step ahead of the competition and have better chances of standing out. So, how do you go about this?
Create a blog! If you already set up a website, add a blog page, create a blogging schedule, and most importantly, stick with it! By blogging on a regular basis, your visitors will know when to expect new content instead of checking out your website randomly and seeing the same content. Search engines also love regularly updated websites, which means your website will rank higher on the results page. Needless to say, that’s not the only way a blog will help you optimize your website for search engines.
SEO Is Not A Dirty Word | Best Photography Marketing Strategies
Search engines, as smart as they might be, are still rather limited – they rely almost exclusively on text when indexing websites, practically ignoring photos and other types of media. Needless to say, this ca be rather problematic for photographers and their image-heavy websites. However, by adding a blog to your website, you’ll not only create great content that will appeal to your potential clients (For example, you can share tips on what to wear, industry secrets, and talk about your favorite sessions!), but you’ll have plenty of opportunities to use keywords you want to rank high for.