Best Photography Portfolio Tips | Stand Out! Tips To Create The Perfect Photography Portfolio
Best Photography Portfolio Tips | You have some stunning work, but how do you show it to people and how do you get potential clients to look at it? A portfolio is a vital part of any photographer’s tool kit. A good photography portfolio will do more to boost your career than any other marketing tool in your arsenal. Creating one is a necessity, but getting it right is another thing all together. The presentation of your work is one of the most critical factors in the success of your portfolio. Even if your work is absolutely brilliant, it won’t speak for itself if the presentation isn’t equally good.
A portfolio is a concise collection of your iamges to show people your best work. Whether you want to do weddings, portraits, commercial jobs, or to work for an environmental group to save a piece of the earth, a portfolio is the tool that shows potential clients and business partners your skills and style. How much time do you spend working on your portfolio? Be honest – does it showcase your best stuff? Whether your design portfolio is physical or digital, read on to find out how to build the perfect portfolio today!
Quality Over Quantity | Best Photography Portfolio Tips
In other industries, people use their resumes to apply for potential jobs. However, as a photographer, your portfolio will act as the resume and will showcase the breadth of your work. It’s much better for you to go deeper on a few projects than go shallow on many projects. This will give you the advantage of showing off your best work and let you give a lot of context around that work. Remember, it’s always a better idea to have a portfolio of a few projects that are amazing than dozens of projects where some of the images are just okay. The quality of your portfolio is only as good as your weakest image.
Customize Your Portfolio | Best Photography Portfolio Tips
It’s crucial that your portfolio website shows off who you are and what you do: by designing a unique website you’ll make sure that it comes to mind when people are searching for your services. Always showcase the type of work you want to be doing in the future. If you’re looking for a wedding photography job, don’t include examples of your commercial photography work. While there may be occasions where you have to show versatility, generally speaking, your photography portfolio will be more compelling if you use it to showcase your skills in the photography niche in which you are looking for new assignments.
SEO, SEO, SEO | Best Photography Portfolio Tips
Oftentimes photographers build beautiful website portfolios and then wait around hoping that their target audience will see them. However, they forget that they need to optimize it for search engines. How will anyone hire you, if they can’t find you in a Google search? You should create keywords or tags, title your images to maximize web-search results, include search engine friendly URLs, crawlable content, and unique meta tags on all of your pages. These features will drive traffic to specific places on your website and build links to more than just your homepage.
Update Your Blog | Best Photography Portfolio Tips
In general, the things that make visitors happy are the things that make search engines happy. Google loves a well-structured, constantly updated website that’s packed with great content – and the simplest way to provide fresh content is to keep your blog updated. Always keep your posts relevant and related to what it is you do, as that’s why people are looking at your website to begin with. Google also loves video, as do visitors – a short, compelling video could help keep people on your website for longer.
Keep The Website Design Simple, And Let The Work Take Center Stage | Best Photography Portfolio Tips
When designing a portfolio, you want a website that is straightforward. You want your content to be the center of attention, rather than a distracting design. Keep the design simple, usable, convenient and classy. If your work is presented in an organized and easy to navigate way, chances are, potential clients will appreciate the curation and level of professionalism that went into putting your portfolio website. It also makes their lives a lot easier when looking through your work.
Make it Easy for Your Users to Contact You | Best Photography Portfolio Tips
In addition to your best work, a great portfolio should include a method of contact for the potential client. You’ll never get any leads from your portfolio if the viewers can’t get in touch with you. Display prominent contact details so visitors are in no doubt as to how they can email you, follow you on Twitter or connect with you using Facebook. You can put whatever you want for your contact details, just make sure that whatever you do put, is correct. A simple phone number will do, although if a potential client isn’t fond of the telephone, it may be better if they knew your email address as well.