Best Photography Portfolios | Moving From Traditional To Digital: How To Create The Perfect Photography Portfolio
Best Photography Portfolios | A portfolio is a concise collection of the best examples of your work to show people your skills and talents. Its purpose is generally to get new assignments, and a good photography portfolio can do more to boost your career than any other marketing tool in your arsenal. After all, even if your work is absolutely brilliant, it won’t speak for itself if the presentation isn’t just as strong. The better you design your portfolio, the better chance you have to get hired.
Showcasing an image based portfolio on a website can be a difficult task. It’s usually a lot different than a normal business website. The more creative you can be, while still focusing on the main goal of your website and usability, the more attention you’ll get. Keeping that in focus, use these photography portfolio tips to help make yours a favorable showcase of your best work and a powerful marketing tool.
Quality Over Quantity | Best Photography Portfolios
It’s vitally important that you include only your very best work in your portfolio. It should not only show that you’ve done good work, but also that you have the ability to self-edit. Including examples of work that mean a lot to you, but are not your best, will only reflect badly on you. Remember, it’s always better to have a portfolio of a few projects that are outstanding than dozens of projects where some of them are just OK. After all, the quality of your portfolio is only as good as your weakest project.
Consider Your Audience | Best Photography Portfolios
Pick a theme. There’s nothing more annoying than seeing a crisp black and white architectural shot next to a soft, dreamy, pastel bridal portrait. If you’re looking for a wedding photography job, try not to include examples of your commercial photography work. While there may be situations where you have to show versatility, generally speaking, your photography portfolio will be more compelling if you use it to showcase your expertise in the photography niche in which you are specializing. Do your research! Know your potential client’s expectations and show that you can meet them.
Show The Strengths And Hide The Weaknesses | Best Photography Portfolios
Use your portfolio to showcase what you’re most proud of and think will appeal to a potential client. Present your creativity at its best. The first image, needless to say, had better be a killer. You are introducing yourself, making a promise that more will follow along similar lines, and above all, the job of the first image is to make the visitor want to see more. Including images other than your best work at the end of portfolio to make a unique look is a big mistake as well. Your audience will always remember the last photo they saw on your portfolio, so don’t ruin your precious work.
Replace Old Images with New | Best Photography Portfolios
It is a very good idea to replace your old images with new ones and keep your portfolio updated as the time passes. If you have captured a picture of a wedding couple cutting cake but after some time you took a much better picture, then it’s time to replace it with the previous one. The best portfolios are never static. As you create new and better work, make sure you make additions to showcase your latest projects, but with the same focus on careful curation!
Make it Easy for Your Users to Contact You | Best Photography Portfolios
Regardless of how good your work is, if your potential client can’t reach you, you’re not getting any work. It’s really simple for you to add contact details to your website. Whether it’s a contact page, a phone number on every page, or an email address in the footer, finding your contact information should be a walk in the park for your visitors. Take it one step further: put your all the ways of contact on a separate contact page, and consider adding even a contact form to make the process of contacting you as easy as possible.
Rethink Your Navigation | Best Photography Portfolios
The easier your portfolio is for your potential client to navigate and get around, the happier they will be using your website. The same works in the opposite direction, don’t forget. If your website is too difficult to use, your potential clients will be easily turned off and will produce more negative feelings towards your work. Simplicity in the interface and visual design of your website will push your work to the center stage, where it deserves to be. Rethink your navigation, making it as easy and natural as possible to use.