Best Photography Website Tips | So You’ve Got A Great Idea For The Perfect Photography Website… Now What?
Best Photography Website Tips | A website is one of the most powerful tools for any professional photographer. A website allows your work to be found through search engines, can be used as an effective digital portfolio in a second, and is an excellent way to communicate with your potential clients and fans of your work. What is the best website for photography? Different industries have different demands, but a photography business website requires so many unique features that you have to categorize it in its own league.
One of the first things you have to do when starting your business is to set up a photography website that shows off your work and gives your potential clients the information they need to contact you. Your website is your virtual storefront. Let’s face it, the landing page of your website is usually the first thing that your clients see, and you need to make sure you are doing everything you can to keep them on your website. Here are the basic elements for building a homepage that draws visitors in deeper.
Layout | Best Photography Website Tips
Keeping your homepage’s layout simple and clutter-free is vital. Internet users tend to feel overwhelmed if they’re presented with an excessive amount of information and images. The world around us has become quite cluttered and the internet is no exception. Ads, banners, icons, badges, signs, pop-ups, buttons, and so on – sometimes it can all get a bit intense. So why not give your visitors a break from all the noise and clutter? Your images are supposed to be the star of the show, so don’t clutter it up with pointless design elements. If people notice the design of a website over the photography it contains, that’s a problem.
Images | Best Photography Website Tips
A picture is worth a thousand words, right? When it comes to your homepage, this saying rings true. Although you may have an extensive collection of images you wish to upload to your portfolio, try to limit your selection to the stronger pieces. Too many images in your portfolio can increase load times, and provide the visitor with too many options. Use high-resolution images that will make your visitors want to see the other pages of your website. Nothing says unprofessional more than a bad quality image.
Colors And Backgrounds | Best Photography Website Tips
These simple, yet crucial elements set the tone for your landing page, and will probably be the same throughout all of your website’s pages. With that said, don’t you want to make sure that you choose the right color scheme? Depending on the style of photography, images usually look a lot better when you view them on a black background. This is because there is more contrast than when viewing on a white background. Steer clear of using too many colors, and don’t choose a background that will steal the focus from your main images and text. If you include a blog, give it a white background. Photography looks great on black or dark backgrounds, but white text on a dark background is harder to read.
Buttons | Best Photography Website Tips
Not every homepage will have or even need buttons, but if you’re going to use them you should use them right. Your buttons, or call to actions (CTAs), are gateways to other pages, websites, promotional items, product galleries, and so much more. To determine what call to action buttons you need, you have to think about what you want your potential client to do after they enter your website. Keep the wording of the CTA as clear and short as possible – do your best to keep it under 4 words.
Text | Best Photography Website Tips
A portfolio-only website is just not enough nowadays. The web is now more dynamic than ever and the photography website with 3 or 4 pages and little text doesn’t stand a chance! Your first goal should be to make sure that your visitors immediately understand what your website is about. Keep your text fresh and up-to-date. Doing so will let your visitors know that your website is current, and a dependable source of information. Blogging has huge benefits for SEO too. Its adding continuous content to your website, making it ever expanding and hitting multiple areas of photography. Be sure not to lose your visitors’ attention by going into way too much detail or repeating yourself when you just don’t need to.