Best Photography Websites | Your Photography Website Is Boring. Here’s How To Fix It!
Best Photography Websites | One of the first things you have to do when starting your photography business is to set up a portfolio website that shows off your work and gives your potential clients the information they need in order to hire you. Not only is it an effective way to get more clients, but it’s a really affordable photography marketing tool that you can control completely and find clients outside of the people you already know and do business with.
Photographers have to work hard to establish the vital difference between their work and the Joe next-door. Professional and amateur photographers compete in a useless race of making a flashier website to set them apart, ignoring the simple fact that it’s not the pretty flash intro or the fancy background illustration that will get them work. The secret to great web design is really very simple: you’ve got to understand the universal rules of good design and follow them, all the time.
Consider Your Target Demographic | Best Photography Websites
Your portfolio has to appeal to your target audience, whether it is a couple looking for a wedding shoot, or an agency looking for a commercial shoot. If your portfolio conveys the wrong tone, you won’t attract any of the clients you want. You will design a wedding photography portfolio website quite differently than a wildlife portfolio website. The crucial question here is what you want to achieve. Are you trying to get business, sell fine art, or just wanna share your photos so mom can print ‘em and slap ‘em on the fridge door?
Keep Things Simple, Clean, Uncluttered | Best Photography Websites
Your website is your digital portfolio, and there are strategies that you should use to help showcase your work more effectively. A portfolio is designed to show off your best work, in different categories. If people are constantly praising the design of your portfolio website, then you are certainly doing something wrong. Your work is supposed to be the star of the show, so don’t clutter it up with useless design elements.
Flash Is For Portraits, Not For Websites | Best Photography Websites
Adobe Flash is a tool that some website designers use to build websites. Unfortunately, Flash takes forever to load, it is not search engine friendly, some computers can’t even show it, and they often look overdone. For a search engine, a Flash website is just like an enormous blank page without any text at all. Text is king in the search engine world, and therefore this makes it much harder to rank high on search engines, which won’t do any favors for your business.
Put Your Contact Info On Every Page | Best Photography Websites
If the goal of your portfolio is to get you more work, then make sure a client knows how to reach you so you can actually grow your business. The simplest way is to include your contact details on every page in your website — including your portfolio. It’s really simple for you to add contact details to your website. Whether it’s a contact page, a phone number on every page, or an email address in the footer, finding your contact information should be a breeze for your visitor.
Rethink Your Navigation | Best Photography Websites
The easier your website is for your visitor to navigate and get around, the happier they will be using your website. The happier they are using your website, the more positive feelings they will have while looking over your work. In addition to placing “previous” and “next” arrows or buttons, you should also allow potential clients to flip through your images by using the left and right keys on their keyboard. As people advance through your portfolios, it’s smart idea to let them know where they are at all times. For example, if a portfolio has 20 images, let them know what image they’re on, and how many more they have left to go, and place this information near the forward/back portfolio navigation.
Don’t Forget to Update! | Best Photography Websites
A portfolio-only website is just not enough nowadays. The web is now more dynamic than ever and the photography website with 3 or 4 pages and little text doesn’t stand a chance! It’s currently 2014, and the technology we possess is sophisticated enough for anyone, and we mean anyone, to own and maintain a dynamic portfolio. Blogs are dynamic by nature and give a breath of fresh air to any stale photography website. They’re also great for SEO and people love them. Use it in a unique and personal way by telling stories, helping other photographers or sharing new ideas.