Best Portfolio Design Tips | Get Hired Today! Expert Tips For Designing A Kickass Photography Portfolio

Best Portfolio Design Tips | Get Hired Today! Expert Tips For

Best Portfolio Design Tips | For every member of the design community – designers, photographers and illustrators – the portfolio is a vital tool when it comes to getting new clients or changing jobs. There’s nothing more crucial to your career than presenting your best work in an appealing, professional and accessible way. You have some great work, but how can you get people to look at it?

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When a portfolio is designed well, you have the advantage over other professionals in your industry. In today’s variety of creative and outstanding photography portfolios, you will have to put your best foot forward to make your presentation stand out among other great portfolios. In addition to stunning images, what features are found in effective photography portfolios? What are the most essential things to consider when presenting your best work?

Consider Your Audience | Best Portfolio Design Tips

Your portfolio has to appeal to your target demographic, whether it is a couple looking for a wedding photographer, or an agency looking for a commercial shoot. If your portfolio conveys the wrong image, you won’t get any of the clients you want. If you want to shoot weddings, your portfolio should include portraits of couples, groups, wedding events like the bride getting ready to throw the bouquet, and still-life shots including flowers, rings, or invitations. Also, try to pick a theme. There’s nothing more off-putting than seeing a crisp black & white architectural shot next to a soft, dreamy, pastel bridal portrait. If you want to do both styles, separate them in your portfolio.

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RELATED: Simple Portfolio Tips | Take Your Portfolio Design From Flat To Fabulous: 4 Steps To The Perfect Website Design

Keep Things Simple, Clean, Uncluttered | Best Portfolio Design Tips

When building a portfolio website, you want it to be straightforward. You want your content to be the center of attention, rather than a distracting design. Your images are supposed to be the star of the show, so don’t clutter it up with useless design elements. If people notice the design of a website over the photography it showcases, that’s a problem. Simplicity in the design of your website will push your work to the surface, where it should be.

Take A Step Back, And Curate Your Best Work | Best Portfolio Design Tips

Don’t make the mistake of trying to show off too much of your work. Potential clients don’t need to see every shot you ever took. Instead, be more selective. Too many images in your portfolio can increase load times, and overwhelm the visitors with too many options. It can make your portfolio feel like it is dragging on and on. Be selective, and only show the projects that you can really stand behind. Limiting your selection also makes your portfolio feel more defined and structured.

Navigation Is Key | Best Portfolio Design Tips

Navigation is the most vital element to be considered when creating an online photo portfolio. It should be designed to be as simple as possible, and places in a prominent place, usually at the top of each page. Rethink your navigation, making it as easy and natural as possible to use. In addition to placing “previous” and “next” arrows or buttons, you should also allow viewers to go through your images by using the left and right keys on their keyboard.

Make It Easy For Your Visitors To Contact You | Best Portfolio Design Tips

Regardless of how great your work is, if your visitor can’t get in touch with you, you’re not getting any work. It’s really simple for you to add contact details to your website. The easiest way is to include your contact details on every page in your website — including your portfolio. Include something small and subtle at the bottom of every page that doesn’t take attention away from your work, but is there when a client decides to pick up the phone.

RELATED: Photography Portfolio Design Advice | Tips For Designing A Photography Portfolio That Gets You Clients

Best Portfolio Design Tips | Get Hired Today! Expert Tips For

Only Use High Resolution Images | Best Portfolio Design Tips

When a potential client goes to view your portfolio, they want to see high resolution, professional looking images. The viewer is there to see your work at its best quality, not a low quality optimized for bandwidth. The optimal image size for the photo portfolio is between 600px and 1200px, which is big enough to show the details interesting to the viewers and small enough to fit on each viewer’s screen and load quickly.

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Include A Blog | Best Portfolio Design Tips

Google loves a well-structured, regularly updated websites that are packed with great content – and the easiest way to provide fresh content is to keep your blog updated. If you do have a blog that you update frequently that also represents where you are professionally or adds value to who you are, include it. You can write about the projects you’ve worked on, share your thoughts about art and design trends and reveal your favorite tools.

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