Best Portfolio Websites | 6 Must-Haves Of A Photography Portfolio Website That Make Clients Crave To Work With You
Best Portfolio Websites | Say what you will, but setting up a photography portfolio website is still vitally important, even in 2015 – the day and age of social networks, smartphones, apps and all the other new digital trends. A website is one of the most powerful tools for any professional photographer – it enables your work to be found through search engines, shared across social media, and is an excellent way to engage with your potential clients and fans of your work.
The uncomfortable truth these days is that your work alone may not get you the assignments you want or think you deserve. The layout, visual appeal, and the functionality of your website are vital when it comes to catching and keeping the attention of a potential client for long enough for them to be impressed by your skills and talent. Even if your work is absolutely brilliant, it won’t speak for itself if the presentation isn’t just as great.
Getting Praise For Website Design? Think Again | Best Portfolio Websites
When creating an online photography portfolio, you want a website that is straightforward, simple, and easy to use. You want your photography to be the focal point, rather than an overwhelming design. There’s nothing inherently wrong with having a website design that gets a lot of compliments, if you’re a web developer. But you’re not; you’re a photographer and that’s what your portfolio website should convey. Simplicity in the interface and visual design of your website will push your work to the surface, where it belongs.
It’s A Website, Not A Brain Puzzle | Best Portfolio Websites
If your work is presented in an organized way and is easy to access, chances are, potential clients will appreciate the curation and level of professionalism that went into putting your portfolio website together. It also makes their lives a lot easier when going through your work. The easier your portfolio is for your viewer to access and get around, the happier they will be using your website. The happier they are using your website, the more positive feelings they will have while looking over your work.
Narrow Down Your Choices Of Images | Best Portfolio Websites
Although you may have a huge collection of images you want to share in your portfolio for the world to see, try to limit your selection to the best examples. Too many images in your portfolio can affect loading times, and overwhelm the visitor with too many options. It can make your portfolio feel like it is dragging on and on. Remember, it’s always better to have a portfolio of a few projects that are beautiful than dozens of projects where some of them are just OK. The quality of your portfolio is only as good as your weakest project.
Blog | Best Portfolio Websites
The average photography portfolio website gets updated once every three months or so. With that being said, how do you expect to get repeat visitors if you rarely add new and interesting content to your website? To keep your visitors coming back for more, consider adding a blog to your website. Blogs also add personality to your website. People want to work with someone who is interesting and easy to work with. It may sound like a daunting task to have to find something new to post every day, but in the long run you’ll thank yourself. You can write about the projects you’ve worked on, share your thoughts about photography and trends, or talk about your favorite tools.
Keep It Fresh | Best Portfolio Websites
Keep in mind that your work doesn’t end with just building a killer portfolio. You’ll also want to update it on a regular basis. One of the biggest mistakes artists make when it comes to their website is not updating it often enough. The best portfolios are never static. As you create new and better work, make sure you make additions to showcase your latest projects and skills, but with the same focus on careful curation!
Include Contact Information | Best Portfolio Websites
Regardless of how good your work is, if your visitor can’t contact you, you’re not getting any work. Make sure your contact information is easy to find and instantly accessible. Include prominent contact details so visitors are in no doubt as to how they can email you, follow you on Twitter or connect on Facebook. In some markets your location information can actually improve your chances of being hired so assess whether being specific is indeed a bonus in your circumstances.