Best Social Media Marketing Tips | Supercharge Your Social Media Marketing: Social Media Tips To Rule In 2015
Best Social Media Marketing Tips | You’ve heard that social media marketing can lead to more loyal clients, more brand recognition, more sales, more… well, everything. But successes like these aren’t instant and don’t happen over night. Realizing that it isn’t a trend going away anytime soon, more and more entrepreneurs are starting to use social networks to promote their products and services. You’re taking the dive into a new social platform, or you want to boost the number of your followers, and all you need is a social media strategy in place and a plan in mind? Luckily, we’re here to help.
Social media can help improve your brand’s reach, build awareness for promotional efforts, boost overall sales activity, and do so at minimal expense. However, busy entrepreneurs and other professionals usually have a hard time navigating the quickly growing world of social networks, but there are some easy solutions that can make a difference in reaching and connecting with your potential clients. Here are some of the best strategies you can add immediately to your social media marketing arsenal.
It’s All About Timing | Best Social Media Marketing Tips
Schedule your emails, tweets, status updates and blog posts at the right time — when you have your target audience’s full attention. You want to catch your audience not only when they’re checking their messages and news feed, but when they might have a few minutes to click through a link and check something out. There may not an exact best time to share your content, but a data analytics firm recently found the optimum times to post on various platforms as follows: 1 p.m. to 3 p.m. for Twitter, 1 p.m. to 4 p.m. for Facebook, 5 p.m. to 6 p.m. for Instagram, and 8 p.m. to 11 p.m. for Pinterest.
Use Images Often | Best Social Media Marketing Tips
Research shows that images perform better than links and text alone on Facebook. According to a recent study, images attract 53 percent more “Likes,” 104 percent more comments and 84 percent more click-throughs. Savvy marketers are using videos to engage potential clients as well. From how-to videos to funny viral videos, there are a lot of different ways you can use videos to grab your audience’s attention. Keep in mind, thought, that the best images are self-explanatory, like infographics and charts. Just posting a stock image won’t do much for your business.
Issue Calls To Action | Best Social Media Marketing Tips
Most likely, your goals are different on every social platform. Since that’s mostly the case, the content you create for every platform has to be different as well. If you want to engage with your potential clients on social media, you have to ask for it (in moderation, of course). If you post a cool or funny image, don’t just ask your followers to “check it out!” Increase interaction rates by encouraging your audience to caption it, too. Or you can ask your fans to “fill in the blank,” a tactic that leads to four times as many comments as other posts.
Conduct A/B Tests | Best Social Media Marketing Tips
How can a business owner find out if a social-media campaign is reaching the intended audience or figure out which elements of the strategy the audience liked the most? Run a simple A/B test, also known as split testing. To put it in a nutshell, A/B testing is the process of publishing two versions of something and seeing which one performs better. Common topics of A/B testing include headlines, placement of images, calls to actions, color schemes, and more.
Send The Right Message To The Right Platform | Best Social Media Marketing Tips
Just as there are recipes for favorite foods, there are formulas for effective posts, tweets and updates, depending on the social network. Having the right mix of images, questions or quotes can make the difference between a post going viral or going into the void. Every social media platform serves a different purpose and attracts a distinctive audience. Understanding this can make your marketing efforts go more smoothly. After all, what works for LinkedIn doesn’t work as well on Pintrest. For example, you wouldn’t want to promote a law firm on Instagram or Pinterest. Test each platform to see how your audience responds.
Common Sense Wins | Best Social Media Marketing Tips
At the end of the day, using what works best for your business is always the best approach. While knowing what professional marketers are doing to advertise on social media is beneficial, it doesn’t tell the whole story. Business is, ultimately, all about connections, and not just the professional networking kind. If you want your message to resonate with your potential clients, give them something relatable and human to connect to.