Best Web Designs | How To Rescue Your Website From The Clutches Of A Bad Web
Best Web Designs | You never get a second chance to make a first impression, which is why your website is definitely one of the most crucial elements of your marketing strategy. Much like fashion, the Internet is constantly evolving with trends and fads coming and going. When it comes to designing a website that will make the best impression possible, you will always do well to keep everything up to date and on trend. For any given company, the website is its virtual front door. If a new visitor doesn’t like what they see, their immediate reaction is to hit the “back” button.
Your company’s website is everything. Websites now dominate the way we communicate, the way we buy things, and the way we make decisions both online and also in the face-to-face world. So how do you make sure your website is designed to achieve its primary goal — turning visitors into clients and traffic into sales? Here are our vital tips that you should follow when designing (or redesigning) your website to maximize the impact it has on new visitors.
Create Quality Content | Best Web Designs
Your typical small business website will consist of several pages – things like contact page, about us, and sitemap pages are quite crucial, but most will suit to their own needs. You’re literally telling people what your business is about through the content you create. The main goal of your website must be to drive home your value proposition and make it a “no brainer” for your visitors to make a purchase, or, at the very least, get them to subscribe to your newsletter. The most effective websites feature clear, concise, bit text messaging in no more than a few paragraphs, so don’t put long blocks of text on your homepage.
Keep It Clutter-Free | Best Web Designs
Your job is to make sure that whatever content you’re putting up on your website is relevant, and actually reads well. Not taking care of things like the content of your website is a serious sign that you might not care about other aspects of your business either. Leave enough space between your paragraphs and images so the visitor has enough space to breathe and is more able to understand all of the features your website and company have to offer. Try to keep everything simplistic or even minimal with only your most vital content spotlighted. Sometimes less really is more.
Include Calls To Action | Best Web Designs
Remember, the goal of your website is to get your visitors to dig deeper into your website and move them further down the funnel. Make them want to purchase the product or hire you right now. If they don’t click, call or order then you’ve failed your mission. Calls to action tell your potential clients what to do next so they don’t get overwhelmed or lost. More importantly, these elements turn your homepage into a sales force or lead-generating engine, and not just brochure-wear. Placement for your call to action is also vitally important, so makeit stand out and convert website visitors to paying clients.
Optimize For Multi-Device Usability | Best Web Designs
Consider devices your potential clients are using to access your website. Are they using smartphones and tablets or desktop computers? Do they have a large monitor to work on or a tiny phone screen? All the successful websites are highly usable, meaning they are simple to navigate and there aren’t “flashy” objects that get in the way of browsing, such as flash banners, animations, pop-ups, or other overly-complicated and unnecessary elements. Many of them are also optimized for mobile devices, which is an incredibly important must-have in today’s mobile world.
Include Contact Information | Best Web Designs
Make sure you put a contact link on every page. It can be frustrating to search for contact information and not find it. Enable your visitors to reach out and contact you, whether through an online form or email. A telephone number is a good idea as well, but not always necessary. Keep your information in plain sight on all pages to make it as easy for your visitors to find. Details like this can mean the difference between someone hitting the dreaded back button and making a purchase. After all, you do want to be contacted.
Choose Your Colors Carefully | Best Web Designs
Choose a color scheme with three mild colors for your webpages. One should be your background, and one or two other colors for link buttons, your header and other design elements. Using a mostly neutral color palette can help your website convey an elegant, clean and modern look. Using small dashes of color for headlines or key graphics helps guide visitors to your most important content and calls to action.