Big Brand Secrets | Learn How To Brand A Business Like A Pro! 6 Big Brand Tips For Small Business Owners
Big Brand Secrets | What steps are you taking to brand your company name in a memorable way? No matter how creative your small business service or product is, you have to make potential clients aware of it before you can turn it into a success. In a vast sea of businesses both small and large it can be challenging to build a brand that’s recognized by the right people, which are your potential clients, but it’s far from being impossible. Get smart about branding and you’ll quickly be on your way to making your brand a household name!
Branding is something that’s often associated with large corporations that have the money for massive advertising budgets. You might think smaller businesses are left fighting over the scraps, but this isn’t the case. While you might do it slightly different than the big guys, the results should still be the same. Need a few tips? We can help!
What Is Your Brand? | Big Brand Secrets
First, it’s crucial to understand that your brand is much more than your logo, packaging, or even products. It is about the sum total of the experiences your clients have when doing business with you. This includes the visual elements of your business, but it also includes what you do, how you do it, how you engage your clients, the type of information you share in your marketing materials and even on social media. Create a branding plan and stick to it. It’s easy to get carried away among grand plans and dreams of wealth. A branding plan will show you where you have to go and what you need to do to get there without breaking the bank.
STAND OUT! | Big Brand Secrets
One of the most important aspects of branding is making sure your business stands out from competitors; clients and potential business partners need to be able to easily recognize your brand. Don’t be afraid to be innovative and bold, as long as you are standing out to your target audience. In order to do that, you’ll need to clearly define your ideal client and target audience, as well as figure out what appeals to them, where they spend their time, and what makes them tick!
Be Reliable | Big Brand Secrets
Although this may sound obvious, you’d be surprised how many entrepreneurs tarnish relationships with their clients by failing to keep their promises. Letting your clients down by failing to live up to your own promises and brand standards can be especially harmful for small businesses that depend heavily on referrals. The foundation of brand loyalty lies in great service – a happy client is a loyal client. Give your clients a memorable and enjoyable experience, and they’ll turn into repeat clients and tell their friends!
Be Consistent | Big Brand Secrets
Many business owners mistakenly change their messaging depending on their audience. If you aren’t focused about how you appear, then your potential clients will be distracted by your inconsistency rather than focused on your message. For example, you might take a more serious tone on your website but a very lighthearted tone on your Facebook fan page. This will only confuse your past and potential clients. Your brand encompasses everything from your location and personal appearance to your online presence. To build and maintain a strong brand, every element of it should be as good as your product or service and you must ensure consistency in presenting your brand.
Social Media Is Free | Big Brand Secrets
Anything you do can be amplified by the presence of social media. And it’s free. If one of your marketing options is to cut the prices of a product by offering a discount, you should post about it on social networks. A redesign of your website should warrant some ripples on social media. So, set up business accounts and engage your clients using the big social networks – Facebook, Twitter, LinkedIn, Google+, and Pinterest. Add Instagram in there too if your business is image-oriented.
Find Your Voice | Big Brand Secrets
What you say is important, but so is the way you say it. Your company’s voice is the language and tone you and your employees will use to convey your branding message and reach your clients. Successful brands speak with a unique voice. Not only does this voice deliver the core of your branding message, but it also creates an overall image for your business that extends past the message itself and makes you much more relatable.