Big Small Business Branding Tips | Your Business May Be Small, But Your Brand Can Be Big: How To Turn Your Brand Into Your Most Valuable Asset
Big Small Business Branding Tips | What’s your brand? If you think it’s just your logo, you are up for a rude awakening. While your logo definitely is an important part of it, there’s so much more to building a strong brand. Your brand is all the experiences your existing and potential clients have when doing business with you. A strong brand communicates what your business does, how it does it, and at the same time, builds trust and credibility. Get smart about branding and you’ll be on your way to making your brand a household name!
Branding is one of the most important steps in launching a business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. However, when you think of brands, there are likely a few that come to mind first such as the world’s famous soft drink companies, car manufacturers, shoe makers, stores and other international corporations. Even if your small business isn’t listed in the Fortune 500 (yet), branding can still play a crucial role in the growth and success of your business.
Know Thyself | Big Small Business Branding Tips
Are you the innovative maverick in your particular niche? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be everything to everyone. What makes you different and original? What about your business makes it the one that a potential client should choose? Find a simple, smooth and direct way to convey these answers through your branding message.
Create A Logo And Design Scheme | Big Small Business Branding Tips
It’s essential you have different ways to communicate your message and convey your style to potential clients, so you need to have both verbal and visual brand representations for your business. That means you need a logo and color scheme that matches your verbal message, and builds a cohesive presentation for your materials and website. Also, unless it’s immediately obvious what your business is all about, consider writing a memorable, meaningful and concise statement that captures the essence of your brand.
Have Great Products And Services | Big Small Business Branding Tips
Word of mouth is often a small business’s best lead generator, which means having great products and services that people talk about is a vital part of your brand. Even the most outgoing and charming small business owner is never going to succeed in bringing clients back, unless the product or service they provide meets and exceeds expectations. Some companies stop focusing on building quality products and providing outstanding services when they become successful. This is a mistake. Even a strong brand will suffer when it creates average or below average products or services.
Create A Voice For Your Company That Reflects Your Brand | Big Small Business Branding Tips
This voice should be applied to all written communication and incorporated in the visual imagery of all materials, both online and offline. However, just because the attitude and tone have to be consistent, it doesn’t mean that the words always have to be the same throughout all of your materials. Your business, and your brand, should not be robotic. Your brand has to be organic so that your messages are natural and coherent, not mechanical.
Always Integrate Your Brand | Big Small Business Branding Tips
Branding extends to every aspect of your business – how you answer your phone, what you wear on sales calls, your e-mail signature – and the list goes on and on. Your marketing pieces, both online and print, should all have the same message, and should feature the same brand elements that you use for all other communications. This includes your website, blog, social networking campaigns and correspondence.
Ensure Consistency | Big Small Business Branding Tips
Consider designing templates and setting up brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. Consistent, strategic branding turns to a strong brand equity, which means the added value brought to your company’s products or services that enable you to charge more for your brand than what identical, unbranded products command.
Your Community Is Important | Big Small Business Branding Tips
Remember that your community – your business partners, clients, followers, and fans – are a huge part of your branding. Your brand appeals to them, and they are a reflection of that brand. That’s why it’s essential to build a strong relationship with your community, as they will be able to help spread the word about your brand and business. Existing clients can become your brand’s ambassadors – spreading your ideas and brand to their own networks. In order to build a successful brand, you need to spend time nurturing relationships with them.