Big Small Business Marketing Ideas | Celebrate National Small Business Week With These Nifty Marketing Tips For Photographers
Big Small Business Marketing Ideas | The U.S. Small Administration kicked off National Small Business Week 2016 this Monday, and the theme this year is “Dream big, start small.” It shouldn’t come as a surprise that the president of the United States declared an entire week as the official celebration of the small businesses for the 53rd year in a row – after all, the entire nation was built by entrepreneurs just like you chasing the American dream and building their businesses brick by brick (or photo by photo, to be more precise).
However, launching your own business might not be as fulfilling as you might have hoped it would be, as it can mean a lot of time on your own, in the trenches, pushing the gears forward inch by inch, especially in today’s economy. Let’s face it, there are more photographers out there than ever before, and standing out in a crowded market can be quite challenging. Or, to put it simply, the struggle is real! However, standing out doesn’t have to be difficult or expensive if you’re willing to work a bit smarter. And you don’t need cheap tricks and gimmicks either. To help you set up a marketing strategy that will turn the name of your business into a household name and get you booked solid, we gathered some of the best, yet ridiculously affordable marketing tips and tricks you can start implementing into your daily routine today. Let’s dive right in!
Don’t Be Afraid Of SEO | Big Small Business Marketing Ideas
Search engine optimization, or SEO, has become the modern photographer’s worst nightmare. Is it the easiest thing you’ll tackle? Not really. The good news is that it is not as nearly as difficult as many SEO agencies would have you believe. Sure, SEO is all about text, and photography websites are notorious for the lack of thereof, but that doesn’t mean you should completely give up on it. There are plenty of tricks you can start using today – and while most SEO strategies will require some time to build up steam, it will be worth your while in the long run.
Start by defining your target keywords – the terms your potential clients are most likely to enter into the search field when searching the Internet for services you’re providing. Once you clearly define the keywords you want to rank high for, find a way to use them in an organic way throughout your website. Don’t try to cheat, though – not only will your visitors notice random terms unnaturally obsessively used (which will only turn them off), but search engines will notice it too and you will get penalized. To take your keyword game to the next level, set up a blog!
Blogging Is The Single Most Underrated Marketing Tool | Big Small Business Marketing Ideas
That’s right, a regularly updated blog is one of the most versatile and most powerful marketing tools in your arsenal, and if you’re serious about your online presence, you’ll definitely want to look into it. Not only does a blog give you plenty of opportunities to use your target keywords in a natural way that will get you noticed by the search engines, but it will also keep your visitors coming back for more. Photographers update their portfolios 2-4 times a year. This gives your visitors no reason to come back any time soon after they’re done viewing your work! However, if you set up a blog, you will give them a reason to bookmark your website, and maybe even subscribe to your newsletter.
The secret of effective blogging are not your preferences, but your audience’s. What topics will grab their attention? You need to come up around five topics and set up a blogging schedule (and most importantly, stick to that schedule). The goal is to write informative, entertaining and educational posts that will bring value to your ideal client, otherwise they won’t bother reading it. Blogging about industry-related topics will help you establish yourself as an expert and an industry leader. Including occasional personal post, on the other hand, will give your visitors an opportunity to get to know you better and relate to you on a personal level. And lastly, it will give you unique content you can share on other platforms, which leads us to our next point: social media.
Do You Still Think Social Media Is Only A Fad? | Big Small Business Marketing Ideas
If you think that social media is something that appeals only to your teenage daughter and her peers, you’re up for a rude awakening. Even the world’s biggest brands have realized the power of social media and the benefits it brings to every smart business owner – and you are not an exception. By building a solid social media presence, you’ll get on your ideal client’s radar, spread the word about your services, and grow your client base. However, there’s a catch (there always is, isn’t it?), and it’s really simple: it’s called social media for a reason.
People don’t use social media to scroll through endless stream of ads, so don’t bombard your followers with generic sales messages. Instead, join the ongoing conversation and engage your target audience by sharing interesting content (this is where a blog comes in really handy), replying to your followers and commenting, liking and favoriting their content. Remember the time-tested 80/20 rule: at least 80% of your content should be non-salesy content, and only 20% should be direct sales messages. Any more and you will be characterized as a spammer and end up being unfollowed.