Blog Conversion Rate | Simple Design Tips To Help You Boost Blog Conversions – The Easy Way
Blog Conversion Rate | Most people decide whether to stick around or abandon a website in the first few seconds after landing there. If you want your blog’s visitors to stay for longer and actually read your content, you will want your website to leave the best possible first impression. Sure, designing a blog can be as simple as installing a theme and installing a few plugins. But if you take your blog seriously and you want it to stand out for all the right reasons, the first step is understanding the principles of effective design.
Educational and inspirational content will always have a powerful effect on your target audience, but keep in mind that design plays a huge role in your blog’s performance as well. How your readers experience content directly affects social shares, newsletter subscribers and even sales (if that’s your ultimate goal). You want your blog to look elegant, be easy to navigate, and show off useful and informative content. By focusing on these three things, you can make your content much more marketable to potential readers.
Keep It Simple | Blog Conversion Rate
Surely you’ve heard this from many people, but just to reinforce – simplicity never fails. Or, in other words, when in doubt – subtract. The tips below will focus on some specific techniques, but they all revolve around two ideas, which is reducing your visitor’s effort and improving website performance. Visitors should be able to browse your site without any effort at all, and content should be organized intuitively. Make it easy on your audience. Don’t let it get too cluttered.
Embrace Negative Space | Blog Conversion Rate
White space is often overlooked by beginner and advanced designers alike. What is negative space? It’s basically the space in your design that’s not occupied by any visual or written element. Aside from effectively using padding and margins throughout your blog, the best way to use white space is to simply get rid of everything that doesn’t contribute towards achieving your goals. Do you really need that tag cloud? No, you don’t. Nobody uses those.
Simplify Navigation | Blog Conversion Rate
If your user wants to see posts published on a particular date, would they know where to go? What if they wanted to see all your posts under a specific tag? The sole purpose of the navigation bar is to make it easy for visitors to browse and “navigate” through your blog. Keep in mind, though, that because the navigation bars and sidebars are featured on almost every page, the information you decide to include in these areas has to be meaningful and useful. Too many navigation links, on the other hand, will compete for the reader’s attention. Keep it simple with just a few key links to help the reader discover the very best content on your blog.
Use 2-3 Fonts, Max | Blog Conversion Rate
At most, use one font for your logo, one for your headlines, and one for your body content. Any more and you risk making your blog look messy. Also, when choosing fonts for your blog, look for legible fonts in a readable size. The most readable font under 14px is Verdana and larger than that, Arial is the most readable. At the end of the day, sans serif fonts reign supreme. Why? Well, the pixels of the computer monitor screen actually break up the serifs, which makes fonts like Georgia and Times New Roman look fuzzy when at a small, body-text size. But sans serifs like Arial and Tahoma look crisp and clean.
Use 2-3 Colors, Max | Blog Conversion Rate
Your blog should have a main color, a shade of grey, and a call to action color. The primary color is the first color you want your visitors to see and the last color you want them to remember. Along with limiting your color scheme, your main and call to action colors should complement one another. Picking colors is not an easy task, but luckily, there are tools out there that’ll help you create shades of a color or find complementary colors.
Include High-Contrast Calls To Action | Blog Conversion Rate
It’s important to include high-contrast elements that stand out on your page (newsletter subscription boxes are a great example). These design features elevate their positions in the visual hierarchy of the page, making it one of the first things the your visitors will see when their eyes scan the page. You’ll also want to maintain a consistent design in your call-to-action buttons. This helps people find what they’re looking for. Plus, if they see the same button three times on a page, they’ll notice it and think, “I should probably click that.”