Blog Design Best Practices | Cracking The Code Of Successful Blogs: Vital Design Tips To Boost Blog Conversions
Blog Design Best Practices | With as much time and effort you put into researching, writing, formatting and publishing your content, you deserve to have your work appreciated. Unfortunately, the truth of the matter is that many blogs with brilliant content don’t get read because of one often overlooked element of blogging: design. Your blog should look elegant, be easy to navigate, and show off useful and informative content. By focusing on all these three things equally, you can make your blog much more appealing to your target audience and potential readers.
Design is a vitally important element of all the content you produce, from your blog posts to your Tweets. It’s also one of the most challenging, particularly for those among you who aren’t experienced designers, and can’t afford to hire one. While a fair amount of the design can be driven by your individual style and brand identity, there are a few design guidelines you should try to follow and some common mistakes to avoid. Here are some simple tips to beat the status quo of blogging and make your design stand out from the crowd.
Make Goal-Driven Design Decisions | Blog Design Best Practices
Is the goal of your blog to get conversions – whether that’s sales, sign-ups, or inquires? If that’s the case, then everything else has to come second. How do you do that? You have to have a visual hierarchy that leads to a call to action. In simpler terms, feature a headline or a series of headlines that guide your readers through the page and end in a call to action. A goal-driven design will help your blog convert, and keep visitors coming back time and time again.
Keep Things Simple | Blog Design Best Practices
When setting up your blog, it can be tempting to go crazy. After all, you want your blog to stand out and readers to remember you. However, it is very important to remember you should never try to advertise all your content on one page. Your readers should be able to browse your blog without any effort at all, and the content should be organized intuitively. When given too many choices, internet users are more likely to become confused and leave. Instead, focus on your most important content and properly space out different sections. You should also use white space as borders to help highlight vital elements of the blog. Remember, sometimes less really is more.
Make It Load Fast | Blog Design Best Practices
It can be extremely frustrating to visit a blog with tons of amazing content, then find it’s painfully slow to load and navigate through. There are many factors than can make a blog slow, but this problem is particularly common among image-rich blog, so make sure you optimize all your media for the web. According to a recent research, every 1-second extra it takes for your page to load can result in 11% less page views and 7% less conversions, so don’t make your visitors wait. There is enough competition and search results out there that they can simply move on to a blog that doesn’t take forever to load.
Navigation Must Be Straightforward | Blog Design Best Practices
Make it easy for the reader to find what they want or need. At the very least, links to the Navigation Menu, About Page, Contact Page, and Search Bar/Button should be prominently placed. Don’t make the user look for them! Nobody should have to click “older” over and over again if they already know what it is they’re looking for. People have come to expect some other things from websites they visit as well. For example, your blog logo should be clickable and lead back to your homepage. This is crucial for new visitors who won’t have your homepage in their history.
Limit Your Fonts | Blog Design Best Practices
It’s a good idea to limit the number of fonts to no more than three: one for post titles, one for the sidebar titles, and another for the post body. Using more than three fonts will only give you visitors a headache. It’s a surefire recipe for a cluttered appearance and confused readers. Additionally, when choosing fonts for your text, look for legible fonts in a readable size. The most readable font under 14px is Verdana and larger than that, Arial is the most readable one.
Make It Responsive | Blog Design Best Practices
With three million mobile web users and counting, your design blog will be missing out on vital traffic – and goal completions – if it’s not been optimized for mobile devices. It is very difficult for viewers to navigate through websites that aren’t mobile-friendly. They have to zoom in to see your text at all and then constantly scroll left and right to continue reading. Google also recently updated their search algorithm giving responsive websites better ranking, which means you can’t afford not to have a mobile-friendly blog anymore.