Blog Design Expert Tips | 6 Brilliant Tips To Help You Set Up A Blog Like A Pro
Blog Design Expert Tips | All businesses, big or small, must take advantage of every opportunity to engage with their potential clients, and blogging is one of the most effective ways to build thought leadership and provide valuable content to your target audience. When you connect with your ideal clients through blogging and other social media tools, it’s possible to build meaningful dialogue and deeper relationships with them, turning them into loyal brand ambassadors.
However, the blogosphere is enormous. To be able to really stand out and grab the attention of your target audiences, it requires thoughtful planning and careful execution. You may have the most frequently updated blog in your industry or even the most useful posts, but what good are your efforts if your blog doesn’t appeal to your potential clients? Educational and inspirational content has a powerful effect, sure, but design plays a huge role in your blog’s performance as well. How your readers experience content on your website directly affects social shares, newsletter subscribers and even sales. Here are six expert-level blog design tips that we’ve gathered from years of designing custom websites.
Know Your Target Audience | Blog Design Expert Tips
Before you even start to creating content and marketing your blog, make sure you are clear about your target audience. Who do you want to reach out to? The whole Internet? Sure. Good luck with that. Identifying your target audience and defining the nature of your blog in advance will help you choose the topics to write about, as well as overall look and feel of your blog. Once you’re clear about your target audience, you can shape your content to address their problems and develop a marketing strategy with a clear message.
Typography Fundamentals | Blog Design Expert Tips
Typography plays a vital role in creating visual hierarchy and contrast. However, that doesn’t mean you should go crazy when it comes to font selection. Instead, try to limit your selection to two or three fonts and use them throughout your blog and your website. At most, use one font for your logo, one for your headlines, and one for your body content. Too many fonts tend to make a page look really cluttered, which makes reading quite challenging. Also, when choosing fonts for your text, aim for legible fonts in a readable size.
Say It With Color | Blog Design Expert Tips
Colors are an incredibly powerful tool. They’re magnetic and draw attention. For your blog, it’s best to use colors that guide attention to the areas of the page where you want the eye to go. However, just as with the fonts, try to limit your selection to three colors max. Your blog should have a main color, a shade of grey, and a call to action color. A splash of color in the banner and little dabs of color here and there place visual markers of importance for your readers without overwhelming them.
Simplify Navigation | Blog Design Expert Tips
Design may be a subjective art; in other words, everyone likes different things. But no one likes ugly websites, and people particularly dislike websites that need a university degree to navigate. If your visitor wants to see all the posts shared on a specific date, would they know where to go? What if they wanted to see all your posts under a specific tag? It’s really frustrating to visit a site with a lot of great content, then find it painfully slow to load and navigate through, so make sure you simplify the navigation and make it as intuitive as possible for your visitors.
Include Great Images | Blog Design Expert Tips
As important as your writing and topics are for your blog, there’s no getting around the simple fact that most Internet users will respond to engaging visual elements. That’s why it’s so important to include beautiful, bold and high-impact imagery throughout your blog. Keep in mind, though, that you will have to optimize each picture for the web before uploading it. When low-bandwidth devices access your website, the images on your website with unnecessarily high resolutions can load slowly and unnecessarily increase your bandwidth costs.
Embrace Negative Space | Blog Design Expert Tips
We’ve all heard of it, but are you really using it the right way? The proper use of negative space is often overlooked by beginner and advanced designers alike. What is negative space (or “white space”)? It’s the space in your blog that’s not occupied by any visual or written element. Giving elements breathing room makes a world of difference, and aside from effectively using padding and margins, the most effective way to use white space is to simply get rid of everything that doesn’t contribute towards achieving your goals.