Blog Design Guide | The Complete Budget-Friendly Guide For Creating A Beautiful, High Converting Blog
Blog Design Guide | The internet, and especially the blogosphere, is a crowded place. With so many bloggers out there, it’s crucial to make sure you know how to launch a blog that stands out from the crowd in more ways than one. Your blog has to look appealing, be easy to navigate, and show off useful and informative content. By focusing on these three things, you can make your website much more marketable to potential visitors.
Are you looking at your blog design day after day thinking how to improve it? Or maybe you are just starting out and are overwhelmed by the number of choices you have to make. Blog design can be as simple as applying a theme and adding a few widgets. But if you take your blog seriously and you want it to stand out for all the right reasons, the first step is understanding the best practices of design. Quite a few design considerations come into play when optimizing your audience’s experience on your blog. This list covers five essential design tips to help you boost the overall blog experience and, in turn, increase conversions.
Keep Things Simple | Blog Design Guide
A well-dressed blog can maximize your assets and show off your personal style. It’s what grabs a reader’s attention and makes them want to get to know you better. When setting up a blog, it can be tempting to go crazy. After all, you want your blog to stand out and your readers to remember you. However, keep in min that the visitors should be able to navigate your website without any effort at all, and the content should be organized intuitively. How bad can a rainbow of colors and a ton of fonts be? The answer is: very!
Embrace White Space | Blog Design Guide
Don’t be afraid to leave some parts of the design empty where it warrants it. You should also use white space as borders to help highlight important elements of the blog. Remember, sometimes less really is more. Aside from effectively using padding and margins, the best way to utilize white space is to simply get rid of everything that doesn’t add value to your blog or contribute towards achieving your goals. Do you really need that tag cloud? No, you don’t. Nobody uses those.
For Font’s Sake, Limit Your Typefaces | Blog Design Guide
Choosing a font that matches the message you are trying to communicate is just as important as the message itself. You work hard on your content, so you don’t want it to go to waste. Using a font that’s hard to read if definitely the easiest way to do just that. The eye finds it hard to scan multiple fonts, so stick to a simple collection of fonts. At most, use one font for your logo, one for your headlines, and one for your body content. Using more than three font designs will just give visitors a headache, and it’s a surefire recipe for a messy appearance and confused readers.
Make It Responsive | Blog Design Guide
With three million mobile web users and counting, your design blog will be missing out on vital traffic – and goal completions – if it’s not mobile-friendly. It is very difficult for visitors to navigate through websites that haven’t been optimized for mobile devices. They have to pinch around and zoom in to see your text at all and then constantly scroll left and right to continue reading. With Google, Facebook, Yahoo and every major internet company focusing on mobile users, building a mobile-friendly is no longer optional, even if mobile traffic makes a small percentage of your overall traffic. Work closely with a designer and developer to help produce a design that is both eye-catching and functional.
Pay Attention To Colors | Blog Design Guide
Don’t go crazy, and use a simple color scheme consistently throughout your blog. Contrasting colors can work well in the right design, but don’t go overboard. It’s a good rule of thumb that your blog features a primary color, a shade of grey, and a color for your calls to action. The primary color is the first color you want people to see and the last color you want them to remember. The shade of grey will help you subtly emphasize and de-emphasize specific element of your design. The call to action color will be used sparingly as, you guessed it, the color you want people to look for when they’re deciding what to do next.