Blog Design Guidelines | 6 Simple And Proven Design Tips To Increase Your Blog Subscribers
Blog Design Guidelines | If you’re serious about blogging, it is no longer enough to create unique content, informative posts and clever or really interesting writing. In other words, unless a blog has an impressive design to match the content, it will fail to make the cut to the top. While a fair amount of the design can be based on your individual preferences, there are a few web design guidelines you should try to follow and some mistakes to avoid.
Blog design can be as simple as applying a free theme and adding a few widgets. But if you want it to stand out for all the right reasons, the first step is understanding the principles of effective design. Your blog has to look elegant, be easy to navigate, and show off useful and informative content. By focusing on these three seemingly simple things, you can make your blog much more appealing to your potential readers. To help you do that, we gathered the most important things you need to know before you kick start the design process.
Your Blog Should Have An Optimal Layout | Blog Design Guidelines
The purpose of design is to get your blog to convert towards your goals – whether it’s converting visitors into subscribers, or even paying clients. That’s it. Everything else comes secondary. The layout of your blog should have the main content at the center, slightly towards the left and the sidebar should be on the right. The posts should be presented in a list form with headlines and short descriptions along with the featured images. You should not expect your visitors to make the effort to understand how your website is laid out. It is up to you to make it simple for them. Everything they see should already be optimized.
Simplify Navigation | Blog Design Guidelines
If your visitor wants to see posts published on a particular date, would they know where to go? What if they wanted to see all your posts under a specific tag? The goal of the navigation bar is to make it easy for your visitors to browse and “navigate” through your blog. Since the navigation bars and/or sidebars are featured on each page, the information you choose to include in these areas has to be meaningful and useful.
Use 2-3 Fonts, Max | Blog Design Guidelines
You work hard on your content, so you don’t want it to go to waste. Using a font that’s hard to read, or using too many fonts is probably the easiest way to do just that. At most, use one font for your logo, one for your headlines, and one for your body content. Too many fonts tend to make a page look really cluttered and can detract from your message. Your main text font can then be enhanced by different weights or attributes, but keep these to a minimum as well.
Implement Subhead Hierarchies in Your Content | Blog Design Guidelines
Most people will scan a blog’s content and read only the blog post subheadings when searching for the right information. You can easily streamline this process. Make sure your headings and subheadings are large and clear. If you want to communicate a series of thoughts or a process, use subheading hierarchy coupled with short body copy to make it easy to move down the page. From a design standpoint, subheads break up your content and they make it scannable and easier to consume.
Integrate Social Elements | Blog Design Guidelines
The conversion goal for your blog isn’t only to convert visitors into subscribers, or subscribers into paying clients. You also want your visitors to share and spread your content with their followers and friends on social media. All popular social networks and social media websites should be linked to the blog. Readers should be able to directly share your posts to their social network profiles. Like everything else, however, it’s important that you don’t go overboard. Add no more than two “Tweet This” links per article in order to avoid diluting your content.
Embrace Negative Space | Blog Design Guidelines
The right use of negative space is often overlooked by beginner and advanced designers alike. What is negative space (or “white space”)? It’s the space on your blog that’s not occupied by any visual or written element. When designing your blog, it can be tempting to go crazy. After all, you want your blog to stand out and your visitors to remember you. How bad can a rainbow of colours and a plethora of fonts be? Very! Cut unimportant texts and widgets out of your home page. You don’t want to overwhelm your visitors with information.