Blog Design Inspiration | Design A Blog That Engages Customers And Ignites Your Business
Blog Design Inspiration | Hundreds of millions of blogs are online today. Thousands more are being launched every day. Pretty much anyone can start a blog in a matter of minutes, but very few people will start blogs that matter. Educational and inspirational content plays an important role on your audience, but design is just as important for your blog’s performance. Design is an essential part of all the content you create, from your blog posts to your tweets. Blog design can be as simple as applying a theme and adding a few widgets, but if you take it seriously and you want it to stand out, the first step is understanding the best practices of good design.
How your readers experience content on your blog directly affects social shares, newsletter subscribers and even sales (if that’s your goal). If you’re serious about building an audience through blogging, it’s crucial to optimize your blog for conversion. It has to look elegant, be simple to navigate, and show off useful and informative content. By focusing on these three things, you can make your blog much more appealing to potential readers. We cover five design tips in this post to help you boost the overall blog experience and, in turn, improve conversion rates.
Define Your Goals | Blog Design Inspiration
Before you even think about launching a new blog, it’s vitally important that you define your goals. Your blog has a lot better chance of success if you know from the beginning what you hope to achieve with it. Sometimes it’s best to grab a pad and pen before you even start and write down the types of blog posts you’d like to be writing, and it will always be a reference point you can come back to if the ideas seem to dry up. Only then should you move on – you know how to start a blog, now it’s time to design it.
Determine Your Color Scheme | Blog Design Inspiration
Different colors give off different vibes, which means you can use colors to spark a particular emotion or to give your blog a specific look or feel. Make sure you find a color scheme that reinforces your branding and goes along with the rest of your website. This way, readers will unconsciously associate your blog posts with your brand whether or not you’re talking about your products or business. Basically, your blog should have a main color, a shade of grey, and a call to action color. Along with limiting your color scheme, your main and call to action colors should complement one another.
Limit Text Fonts | Blog Design Inspiration
Using more than three font types will definitely give visitors a headache. It’s the best recipe for a cluttered appearance and confused readers. At most, use one font for your logo, one for your headlines, and one for your body content. Any experienced designer can tell you that sans serif font types reign supreme when it comes to readability on the web. The pixels of the computer screen essentially break up the serifs, which makes fonts like Georgia and Times New Roman look fuzzy when at a small, body-text size. But sans serifs like Arial and Tahoma look crisp and clean in almost any size.
Less Is More | Blog Design Inspiration
Many people put together a bunch of stuff and throw it on their blog, thinking that the more there is to do and see on their blog, the better. Actually, it’s quite the opposite. When it comes to blog design, less really is more. In addition to effectively using padding and margins, the best way to utilize white space is to simply get rid of everything that doesn’t contribute towards achieving your goals. Don’t be afraid to leave some parts of the design empty where it warrants it. Do you really need that tag cloud? No, you don’t. Nobody uses those.
Make It Responsive | Blog Design Inspiration
With three million mobile web users and counting, your blog will be missing out on vital traffic, as well as goal completions, if it’s not been optimized for mobile devices. It is very difficult for mobile visitors to navigate through websites that aren’t mobile-friendly. They have to zoom in to see your text at all and then constantly scroll left and right to continue reading. Work closely with a designer and developer to help come up with a design that is both eye-catching and functional, otherwise you might alienate your readers.