Blog Design Principles | Design Tips To Make Your Blog Stand Out In A World Oversaturated With Content!
Blog Design Principles | Blog design can be as simple as installing a theme, and adding a couple of widgets. But if you take your blog seriously, and you want it to stand out, the first step is understanding the basic principles of effective design. Educational and inspirational content has a powerful effect on your audience, but design and usability play a huge role in your blog’s performance as well. How your readers experience content on your blog directly affects social shares, newsletter subscribers, and even sales.
Your blog has to look elegant, be easy to navigate, and show off useful and informative content. By focusing on these three things, you can make your website much more effective in marketing to potential readers. Are you looking at your blog design day after day wondering how to improve it? Or maybe you are just overwhelmed by the number of choices you have to make when designing your blog. Bellow are design tips blog editors, copywriters, entrepreneurs, and others can use to get ahead regardless of the presence of a designer or branding specialist.
Keep It Simple | Blog Design Principles
Whether you’re thinking about your homepage, navigation, or content, keep it simple. Don’t make it hard to your readers to find what they’re looking for. A cluttered page can feel claustrophobic and overwhelming, even when it’s well-organized. Having white space, or well-spaced page elements, makes those sections easily identifiable and easier to read. If you want readers to press a button, or fill out a form, don’t make them scroll to find it. Make your website’s navigation dead simple, so your readers can focus on your content.
Create Evergreen Content | Blog Design Principles
An evergreen is a plant that has leaves in all four seasons, and like an evergreen plant, you want your blog posts to be timeless and relevant regardless of the date. Some visitors will click on a site they’ve found through a search engine, notice that it was written years earlier, and leave the website if they notice that the information is outdated. When you’re writing your posts, try to write them in a way that will stay relevant in the future. If you currently have out-of-date content, do what you can to make it current by adding new information with the mindset of not having to update it again in the near-future.
Include Strategic Social Sharing Buttons | Blog Design Principles
The conversion goal for your blog isn’t only to convert visitors into subscribers, or subscribers into customers. You also want your visitors to share and spread your content on social media. While content recommendations keep your current visitors around longer, sharing will invite new visitors to come to your blog. Sharing buttons can float on the side your pages, or can appear within your content, at the beginning or end of an article. When people share your content, they feel a sense of responsibility to their followings; what they’re recommending is worth their followers’ time. That’s why creating valuable content is so crucial.
Include Great Images | Blog Design Principles
As important as your writing and topics are for your blog, there’s no getting around the simple fact that most people will respond to engaging visual elements. That’s why it’s so vital to incorporate beautiful, bold, and high-impact imagery in your blog posts. Select, design, or edit existing images to include in all of your online content that matches the look and feel of your business. Follow your established style guide to make sure there’s consistency across the business with the use of imagery in your content.
Make Your Blog Mobile-Friendly | Blog Design Principles
More and more people are browsing their internet on their smartphones and tablets, and many companies and individuals have adapted their websites accordingly. Now people expect every website to be optimized for mobile viewing. If you don’t have a responsive design yet, or a theme that is mobile-friendly, you’re going to lose out on readership and even drop in rankings for mobile search results. Don’t expect readers to spend time navigating a complicated site from their smartphone – nobody wants to stick around, zoom in, and continuously scroll left and right to read your content.
If you want to make sure your audience is going to stop and read your blog, you have to make it stand out. Your content has to be engaging and your site should be eye-catching. Sure, people love a pretty website, but some of the most read blogs on the web focus a lot more on functionality and usability than they do making their blog pretty.