Can you keep a secret?
Did you know that each month we package the best new ideas targeted for photographers and
creative professionals in our free newsletter?
Expert Photography Business Hacks | If you’re passionate about the art of photography, starting a photography business might be a dream come true for you. And who could blame you! You’d get to spend your days doing what you love – taking stunning photos, working with people, and creating real art. If the mere thought of that sends chills down your spine, you should at least give it a go. However, before you jump right in, you’ll want to make sure you do the prep work, so you can hit the ground running. After all, your ability to take stunning photos will get you only so far.Read More
Perfect Business Card Anatomy | Business cards are the backbone of the business etiquette and there’s hardly such a universal tradition that unites the business people across the world. Whether you’re a photographer from the States, an accountant in Taiwan, or a math tutor in Sweden, you can benefit from investing in custom business cards. When done right, a business card can do a lot more than simply provide potential clients and business partners with your contact details. In fact, it can be one of the most powerful tools to grow your business!Read More
Photography Logo Design Guidelines | Designing a logo sounds super easy – choose a random shape, paste the name of your business next to it, and voilà: your new logo. While technically this can be considered a logo, it doesn’t mean it’s necessarily a good one! Nor does it mean it’s an appropriate logo for your particular brand. There’s an entire industry behind effective logos for a reason – logo design is art, not an afterthought. After all, your logo will represent your entire brand and be the face of your business!Read More
Professional Photography Business Stationery | Business stationery has been around for ages in one form or another, and we’ve gotten pretty much used to being buried under an avalanche of stationery throughout the day. Yet, you’d be amazed just how many photographers decide not to invest in business stationery, despite the fact that professionally designed, custom business stationery is as effective as ever. The reason isn’t that photographers don’t care about communicating with their potential and existing clients. The reason is a lot simpler – they mistakenly believe that modern technology has replaced business stationery.Read More
Expert Photography Marketing Hacks | The art of marketing has gotten a bad rep! It seems the only time we discuss marketing is when beauty magazines publish a badly edited photo. We focus on the body image marketing strategies are projecting on young girls (and boys!), and we marvel at the ingenious ways agencies trick us to believe something without realizing what they’re doing. Yet, marketing is far from being a magical weapon only large faceless corporations have power over. In fact, marketing is just as important for small businesses as it is for international corporations.Read More
Simple Photography Branding Ideas | Branding might be one of the most important tasks every business owner must tackle – yet, it’s surrounded with more myths and misconceptions than you think. Many business owners, especially those just starting out, mistakenly believe that branding is something reserved only for the ridiculously successful, international corporations. There are also business owners that think building a brand is having a logo designed and calling it a day. The truth of the matter is that branding is just as important for a small startup as it is for a large company, but the good news is that it isn’t really rocket science!Read More
Photography Business Success Ideas | Starting any type of business is by no means a simple feat! If that were the case, everyone would be entrepreneurs. Yet, you’d be amazed just how many photographers out there believe that the only thing required to start a successful photography business is raw talent. Don’t get us wrong, talent is critical, but it’s far from being the only factor. At the end of the day, it will take you only so far. If you’re serious about turning your passion for photography into a solid source of income, you’ll need to work on your business skills as well.Read More
Business Card Design Made Simple | Business card is one of the quickest ways to exchange contact details with a potential client, employer, or a business partner. They aren’t battery powered, so they’re never off. They aren’t stored on a server or a cloud, so they’re never offline. Yet, you’d be amazed just how many photographers out there, and business owners in general, choose not to invest in this deceptively small, yet incredibly powerful business tool.Read More