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Photography Logo Design Made Easy | Starting any type of business can be an exhausting experience. The emotions are running high and there’s an endless stream of unexpected challenges, tasks, and obstacles you need to worry about when launching a photography business. If that wasn’t enough, new photographers are joining the industry on a daily basis, which makes standing out critical for your success. Standing out, however, is easier said than done! After all, there are many photographers out there offering similar, if not the same services. And your goal is to get your potential clients to think of you the moment they decide to hire a photographer!Read More
Photography Business Online Marketing Ideas | Regardless of the industry and the size of the company, there’s one universal goal all business owners have in common: to sell their services and products. Sounds simple, doesn’t it? All you need to do is get your services or products in front of your potential clients and they’ll come to you. In reality, selling your services is a lot trickier, especially in industries as saturated as the photography industry. After all, there are many photographers out there offering similar services, which means your ability to take stunning photos will get you only so far.Read More
Simple Branding Guide | There might be many photographers out there offering services similar to yours, but there are is only one you! All your flaws, strengths, and experience is what makes you unique. The great news is that you can use that to your own advantage. And being unique is a good thing – not just in life in general, but in business as well. After all, they say you need to be odd in order to be number one. Especially when you’re entering a saturated market such as the photography industry.Read More
Photography Business Expert Hacks | At the end of each year, we make a list of resolutions, goals, and hopes for the next year. Some of them stick, but we end up forgetting about most of them. Well, guess what! It’s that time of the year again, and if you’re passionate about photography, the thought of starting your own photography business probably crossed your mind at one point or another. As exciting as the thought may be, starting a business isn’t something you just do on January first. The good news is that it’s not as difficult as you fear.Read More
Photography Portfolio Design Secrets | Setting up a photography website can be a fun and creative project. Think about it: photography is one of the most creative industries out there, and setting up a website will allow you express your creativity in a refreshing, new way. Yet, you’d be amazed just how many photography websites are downright awful. The truth of the matter is that an outdated, buggy website (Or not having a website at all!) can do a lot more damage than you think. After all, we live in a digital age, and your website is much like a storefront window. If you fail to grab the attention of your potential clients, they’ll just walk away without giving you a second thought.Read More
Marketing Collateral Design Hacks | What a time to be alive! There’s no denying we live in a digital era. Not only are your friends and family just a few clicks of the mouse away, but so are your potential and existing clients. In time when a prospect is just an email or a tweet away, it’s no surprise that many business owners think that printed marketing collateral is just a relic from a long gone era. However, there are still some pretty major benefits, and if you’re serious about your photography business, you’ll definitely want to consider investing in custom collateral.Read More
Photography Business Brand Strategy | If you’re serious about your photography business, you’ll definitely want to pay more attention to the brand you’re building. After all, photography industry is quickly becoming one of the most saturated industries out there, and standing out is becoming increasingly difficult, especially if you’re just starting out. In an age when pretty much everyone with some extra cash can get their hands on the basic pieces of equipment and start shooting, saying that standing out is a challenge is definitely an understatement.Read More
Modern Business Card Guidelines | Social media, email, and digital technology may have made reaching out to your potential clients a lot easier, but that doesn’t mean all of the existing business tools have been completely replaced. Sure, you’re more likely to send an email instead of a fax, but when it comes to providing potential clients with your most important information, nothing really beats business cards. The truth of the matter is that the good ol’ business card is far from being a relic from a long gone era. In fact, it has never been more effective!Read More