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Photography Business Expert Hacks | At the end of each year, we make a list of resolutions, goals, and hopes for the next year. Some of them stick, but we end up forgetting about most of them. Well, guess what! It’s that time of the year again, and if you’re passionate about photography, the thought of starting your own photography business probably crossed your mind at one point or another. As exciting as the thought may be, starting a business isn’t something you just do on January first. The good news is that it’s not as difficult as you fear.Read More
Photography Portfolio Design Secrets | Setting up a photography website can be a fun and creative project. Think about it: photography is one of the most creative industries out there, and setting up a website will allow you express your creativity in a refreshing, new way. Yet, you’d be amazed just how many photography websites are downright awful. The truth of the matter is that an outdated, buggy website (Or not having a website at all!) can do a lot more damage than you think. After all, we live in a digital age, and your website is much like a storefront window. If you fail to grab the attention of your potential clients, they’ll just walk away without giving you a second thought.Read More
Marketing Collateral Design Hacks | What a time to be alive! There’s no denying we live in a digital era. Not only are your friends and family just a few clicks of the mouse away, but so are your potential and existing clients. In time when a prospect is just an email or a tweet away, it’s no surprise that many business owners think that printed marketing collateral is just a relic from a long gone era. However, there are still some pretty major benefits, and if you’re serious about your photography business, you’ll definitely want to consider investing in custom collateral.Read More
Photography Business Brand Strategy | If you’re serious about your photography business, you’ll definitely want to pay more attention to the brand you’re building. After all, photography industry is quickly becoming one of the most saturated industries out there, and standing out is becoming increasingly difficult, especially if you’re just starting out. In an age when pretty much everyone with some extra cash can get their hands on the basic pieces of equipment and start shooting, saying that standing out is a challenge is definitely an understatement.Read More
Modern Business Card Guidelines | Social media, email, and digital technology may have made reaching out to your potential clients a lot easier, but that doesn’t mean all of the existing business tools have been completely replaced. Sure, you’re more likely to send an email instead of a fax, but when it comes to providing potential clients with your most important information, nothing really beats business cards. The truth of the matter is that the good ol’ business card is far from being a relic from a long gone era. In fact, it has never been more effective!Read More
Vital Photography Marketing Guide | There’s a huge difference between starting a photography business and running a successful photography business. Pretty much everyone can start a business. The equipment has never been more affordable. Not only that, but it has never been as user-friendly, so anyone with some extra cash on their hands can get at least the basic equipment, watch a few tutorials, and start shooting. Turning a new photography business into a success story, on the other hand, is a completely different story.Read More
Expert Photography Logo Tips | Designing a logo is ridiculously easy, right? You find a random shape, slap the name of your business in there, and you’re done. As if! Logo design may seem easy at first, which is exactly what makes it so difficult. In fact, there’s an entire industry behind effective logo design, and it takes more effort, planning, and research than you may believe. But, ain’t nobody got time for that, right? You’re starting a business, for the love of everything holy, so you can’t really spend years researching logo design. That’s why we put together this list!Read More
Essential Photography Web Design Trends | It’s that time of the year again! We take a deep breath, relax, and start mentally preparing for another year. But if you’re a business owner, you need to prepare your business for the new year as well. When was the last time you took a look at the services you’re offering? Are they still relevant? What about your prices? Many photographers tweak their prices and packages as they go, but most will forget one crucial element – their website. At the end of the day, you might have the best prices and most innovative service, but if your website is outdated, you’re more than likely to be losing more business than you think!Read More