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Photography Logo Cheat Sheet | While talking about the importance of branding in one of our previous posts, we mentioned designing a logo as a crucial part of any branding effort. However, a single paragraph on logo design doesn’t do it justice! Think about it: your logo will be the most visible element of your brand. Yes, even more visible than your photos. You’ll feature your logo on your business cards, stationery items, marketing materials, and throughout social media. This means your potential client will start building their impression of you and your business long before they check out your work.Read More
Business Stationery Essentials | Investing in business (or office) stationery might not be at the top of your list of priorities, especially in this day and age! There’s simply no denying that we live in a digital era, so why would you even consider investing in business stationery when you can reach your potential and existing clients in a matter of minutes? They’re just a few clicks away, so sending out a letter with custom letterhead is a silly idea, right? Well, not really. It turns out, business stationery is far from being dead! In fact, it’s just as important as ever.Read More
Best Photography Marketing Hacks | A few days ago I stumbled upon an incredibly simple, yet profound quote by a renown author Steuart Henderson Britt: “Doing business without marketing is like winking at a girl in the dark. You know what you are doing but nobody else does.” This becomes even more apparent in markets that are saturated like the photography industry. The competition is fierce, and you need to bring your A game if you’re serious about your business. At the end of the day, your ability to take stunning photos will take you only so far.Read More
Successful Photography Brands | Branding is a critical element of every marketing strategy, regardless of the size of your business. It will help you stand out from the crowd, whether you’re a small wedding photography business or a giant tech venture. Through branding, you’ll create a unique identity that will set you apart, and this uniqueness will draw potential clients to your brand, products, and services. In other words, when done right, your brand will boost client loyalty and turn clients into brand ambassadors.Read More
Pro Photography Business Hacks | Photography is on the fast track towards becoming one of the most saturated industries out there, with new photographers joining the industry on a daily basis. This should definitely not come as a surprise – after all, photography is a highly creative industry, so it’s no wonder it appeals to so many. Not only that, but the equipment has never been more affordable, which means anyone with some money lying around can get their hands on the basic equipment, watch a few tutorials on how to operate it, and start a photography business.Read More
Photography Business Card Basics | There’s no denying that the world we live in has changed quite a lot in just a few years. And the change has been so gradual that we barely noticed the shift. Yet, when you take a step back and take a look at our lives, it’s obvious that we live in a digital age. Can you imagine the world without Google? Or your smartphone? What on earth did people do with their spare time before Facebook and Twitter? And even more importantly, how did we all go through our lives without funny cat videos?Read More
Custom Photography Business Stationery Design | Business stationery is all around us! Whether someone hands you a business card, mails you a letter in a custom envelope, or hands you a flyer on your way to work, the world around us is buried under an avalanche of business stationery. The bad news is that most of the stationery out there is either boring or designed poorly. The good news, however, is that setting up a creative and unique business stationery package that helps you stand out and gets you noticed isn’t all that difficult.Read More
Photography Logo Design Made Easy | Starting any type of business can be an exhausting experience. The emotions are running high and there’s an endless stream of unexpected challenges, tasks, and obstacles you need to worry about when launching a photography business. If that wasn’t enough, new photographers are joining the industry on a daily basis, which makes standing out critical for your success. Standing out, however, is easier said than done! After all, there are many photographers out there offering similar, if not the same services. And your goal is to get your potential clients to think of you the moment they decide to hire a photographer!Read More