Booking Wedding Photography Clients | 5 Simple Things Every Successful Wedding Photographer Does To Get More Clients
Booking Wedding Photography Clients | Photography industry is one of the hardest markets to tap into and build a successful career. Digital cameras have made it incredibly easy for anyone to take pictures and because of it, there are far too many people who grab an SLR camera from Costco, set up a Facebook page, and call themselves photographers. With little or no money to invest in your wedding photography business, how can you stand out from the crowd and move forward? How can you build a recognizable brand and make sure to get more happy and paying clients through your door? There might be more ways to do this than you think.
There’s a manual for using your gear, classes on lighting, and books about composition. But what about booking more clients? What’s the secret to getting new clients you never worked with and more bookings? Booking clients is one of the most essential elements of starting and growing your wedding photography business. Chances are, your very first clients will be family and friends, and that’s perfectly fine – that’s how you build your portfolio, get the word out about your business, and get the ball rolling. This will give you a nice set of images to showcase on your website, invaluable experience, feedback, and outstanding testimonials to get you started.
Build A Portfolio | Booking Wedding Photography Clients
A portfolio website is vitally important, whether you’re brand new to photography or if you’re an experienced pro. This is a great way to get people talking about what you do and showcase the very best examples of your work. Your website is usually the first impression that people have of your business, services, and style, and can be thought of as your virtual storefront. You want to keep your target audience in mind when designing your website and make sure that every element appeals to brides-to-be.
Blogging Can Raise Your Profile As A Photographer | Booking Wedding Photography Clients
Remember that when people visit your website, they often go straight to your blog first because that’s the best way to get to know you better. If you haven’t updated your blog in months, this reflects poorly and may even turn potential clients away. Make sure you blog regularly, and share tips you know brides-to-be will enjoy reading and find useful. Also, once you’re done shooting a wedding, whether it’s for a client, or just some friends, then it’s a good idea to publish a post on your website. Then when your clients share these pictures on social media, they’re driving more traffic to your website.
Take Care Of Your Vendors | Booking Wedding Photography Clients
Building a positive relationship with vendors and other non-competing business owners is a vitally important part of growing your business. When meeting with vendors, remember to be personable – while they are a business, they are also people! Reach out to caterers, florists, and even wedding planners about ways you can promote and support each other. You can also create vendor cards that feature one particular image that represents that vendor’s specialty, or link out to vendors that you worked with for each wedding in your blog posts so visitors can easily access their websites as well.
Take Care Of The Clients You Have | Booking Wedding Photography Clients
Remember to build relationships with the bride and groom as well. Hopefully neither of them will be getting married again, but they do have friends and family who they can pass your business along to. Once you book a client, you have to take care of them! A great way to do this is to give your past and present clients thoughtful gifts. Remember to send gifts that your ideal clients can share on Facebook and Instagram, because that can help drive more traffic to your website. Taking care of the existing clients is an important part of growing your business, as there’s no better source of referrals than a happy bride.
Make Connections And Network | Booking Wedding Photography Clients
No matter what stage you’re at with your business, networking is crucial. If people get to know you in the industry, you build a reputation and establish credibility. Be helpful, friendly and professional to everyone because you never know who will give you a referral. And what better way to kick-start your networking than by handing out memorable business cards? Your cards should be more creative than anybody’s, especially when the economy’s gone all pear-shaped. An artistic card will make people remember you, convey your unique style and give them all the information they need to contact you.