Boosting Brand Awareness | Unleash The Potential Of Your Small Business: 7 Branding Tips For Busy Entrepreneurs
Boosting Brand Awareness | The idea that branding is reserved only for established corporations or for larger competitors is one of the main myths that actually keeps a small business small. Branding your small business is a vitally important step to take, enabling you to rise above the noise and get your message in front of your potential clients. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean?
A brand is the sum total of ideas and feelings your existing and potential clients, as well as your employees have about you. The stronger and more positive those ideas are, the more they’ll be inclined to do business with you, and the longer they’ll stay loyal to you. Here are some guidelines for building a strong brand that positions your small business clearly and effectively in your particular niche, and helps attract repeat business and referrals.
Defining Your Brand | Boosting Brand Awareness
Defining your brand is like a journey of business self-discovery. It can be challenging, time-consuming and uncomfortable. However, if your brand is going to be successful, you have to be able to determine what it is exactly that makes what you do unique. What differentiates your business from others in your niche? Don’t forget to weave your differentiators into your brand’s messaging and marketing.
Get Your Name And Logo Right | Boosting Brand Awareness
This is absolutely crucial to brand recognition and it’s essential to get it right the first time, because changing your name and logo can be costly later on. Your logo and name should be easily recognizable and convey the nature and tone of your business as well as appeal to your target audience. Also, if it’s not immediately obvious what you do from the name of your business, write a memorable, meaningful and concise statement that communicates the essence of your business in a clear and memorable way.
Know Your Ideal Client | Boosting Brand Awareness
Define your target audience and then just stick to it. This may sound like an obvious advice, but it’s amazing how many small businesses don’t define their audience or their interests clearly from the get-go. Without it, you have no focus to then be able to create briefs. Do your research. Learn the needs, habits and desires of your current and potential clients. And don’t rely on what you think they think. Know what they think.
Quality, Quality, Quality | Boosting Brand Awareness
Masters at branding know that high-quality service never goes out of style. You must build a brand around an organized structure that delivers quality products, care, and service every time. Although this is common sense, you’d be surprised how many small businesses tarnish relationships with their their clients by failing to keep their promises. Happy clients who feel good about your business are your best source of referrals.
Create A Voice For Your Company | Boosting Brand Awareness
What you say is important, but don’t foget the way you say it. Your company’s “voice” is the language and personality you and your employees will use to communicate your branding message and reach your clients. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Successful brands speak with a unique voice. Think about the brands you like – what makes them stand out in your mind? How do they communicate with you and other clients?
Keep it Consistent | Boosting Brand Awareness
Keep all marketing consistent which means using the same font, same shade of color, same logo, same messages, and even same images for everything including stationery, your website, social media, printed posters and brochures to build familiarity. From business cards and logo to email newsletters and brick-and-mortar signage, all of your business and sales materials should look, feel and sound like they come from the same source, so consider designing templates and create brand standards for your marketing materials.
Create A Dialogue With Your Clients | Boosting Brand Awareness
Remember that your community – your business partners, clients, and fans – are a huge part of your branding. Your brand appeals to them, and they are a reflection of that brand. That’s why it’s important to build a strong relationship with your community, as they will be able to help spread the word about your brand and business. You don’t have to spend a lot of money to do this. In fact, many popular brands focus almost solely on online and offline community building as opposed to traditional advertising. Facebook and Twitter are great tools for this, as is your blog.