Brand Building Guidelines | Empower Your Brand With Custom Business Stationery! 6 Ridiculously Simple Tips For An Outstanding Design
Brand Building Guidelines | Often forgotten, and often the Achilles heel as a result, business stationery can be a deceptively simple, yet incredibly effective way of getting your message across. Despite the popularity of email, professionally designed business stationery packages are vital for leaving a good first impression. Invoices, letterhead, brochures, compliment slips and business cards are powerful tools to have in the locker as part of an overall communications strategy. Their goal is to convey an identity beyond the actual words contained in the message.
You might think that once you have a logo, you have a brand. Not really! Today, more and more business owners are using custom business stationery to build their brands, convey the image and personality of their businesses, and leave a long lasting impression. You do not want to send the wrong message to existing or potential clients by using stationery that is not up to the standards of your products or services. From the letterhead to the quality of the paper, your color scheme, and the layout, everything in your business stationery design matters if you’re trying to make the best possible first impression. You only get one chance, after all, so make it count!
Your Business. Your Stationery. | Brand Building Guidelines
Letterhead, envelopes and business cards are your foot soldiers – promoting your business, service or product as they make their way around from one pair of eyes to the next. Even in our digital age, your letterheads and business cards are still the main method through which your target audience can get to know your corporate identity, representing your business long after the initial meeting is over. Any correspondence or exchange of stationery items should portray your company in a professional and credible manner, just like you would in person.
Designing A Logo | Brand Building Guidelines
When designing your custom stationery items, the most important element is your business logo. Your logo has to convey your company’s individual identity, grab the attention of your target audience, and stand out from the crowd. The logo has to be simple, effective and versatile as it will be used in different methods of printing and will need to be scalable to fit items as big as billboard banners and small for items like pens and business cards.
Ensure Consistency | Brand Building Guidelines
Branding is a top priority for most businesses as it allows clients to build up recognition. When designing your business stationery, make sure that you use the same colors, fonts, and logos across all your marketing materials, such as on your website, commercial goods, printed materials and social media accounts. A suite of well-designed matching business stationery items looks professional and can significantly boost the image of your business.
Include The Appropriate Contact Information | Brand Building Guidelines
As obvious as it may sound, make sure you always include contact information on your stationery items. Whether it’s nothing more than your name and your phone number on a pen or a full list including phone numbers and postal addresses on a calendar or diary, there’s no point in promoting your brand if you don’t tell the potential client how to get in touch. It’s a digital world and most people will try to find your products or services online, so ALWAYS include your URL address on your stationery items, as well as your email! Of all your contact details, this could possibly be the most important!
Say It With Color | Brand Building Guidelines
Color is a great tool when it comes to designing stationery and other marketing materials – it attracts attention and makes the read all that bit more interesting! When choosing the right color scheme, you should try to stick with the color scheme you used for your website, business cards and other branding materials. This will ensure that your stationery is aligned with the branding material that has already been promoted.
Paper Quality Can Make Or Break Your Design | Brand Building Guidelines
Nothing will make or break your business stationery like the quality of the paper that you use. If you create a flimsy and poorly designed piece of custom printing stationery, your potential clients are likely to compare the quality of it to the quality of your services. Bad move. Because you want the paper to have a tone of formality and professionalism, you should go with a thick and glossy option. Your potential clients and business partners will be able to tell the difference between high and low-quality paper, which can significantly affect their decision whether to do business with you or not.