Brand Building Secrets | Branding Your Photography Business With a Simple 4-Step Formula
Brand Building Secrets | People enjoy telling others about the brands they love and buying a certain brand says a bit about the individual who buys it. At the core of a great business is a first class product or service and each business wants to be a client’s ‘first choice’. Building and managing a brand can play a big part in making this happen and if you want to reinforce and manage the perceptions of your business, then a strong brand is desired. To succeed in branding you must recognize the needs and wants of your clients and prospects. You do this by integrating your brand strategies through your business at every point of public contact. If you’re remembered as a quality supplier, then you will be encouraging repeat business. Branding is a great way to encourage this recognition because people are busy and tend to stick to familiarity.
Visual Elements | Brand Building Secrets
Colors and logo can play an essential role in brand recognition and brand loyalty. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Typography and font choice can affect whether the right message is being transferred and these should conform to the overall visual brand style. Wrong choices can be devastating. If you want to make a lasting impression on your target audience, making the right decisions when it comes to visual brand identity is crucial.
There are many components of a brand identity: logo, color palette, font choice, and the visual expressions. And all of those brand components should follow a consistent visual style throughout.
Distinction | Brand Building Secrets
Brands that are prosperous create a gap between themselves and their competitors in the minds of the consumers. In distinguishing your brand, you will have to work against other brands in your field. You need to find that small difference between your service or product and that of your opponents. You can’t produce the same product or the same service as everyone else. You can’t have the same business model or the same business culture. Difference often comes from passion. If you can authentically transfer your passion, and why you do what you do, then you can set yourself and your business apart.
Even if your product or service is considerably related to the business next door, you need to create a character that will make you unique amongst your market. So before you get everything else happening take the time to sit down, research, and think about your genuineness and what it is that will make your business extraordinary.
Brand Voice | Brand Building Secrets
If you aren’t determined on how you appear, then your potential clients will be impacted by your inconsistency rather than your message. A consistent brand voice will help reinforce the business’s character and clarify its offering so clients are aware exactly what to expect from the product or service. Every brand needs to engage an audience. And the best way to do that is to stop trying so hard. Allow the brand voice to relax, kick off its shoes, and just be existent. Even the most serious businesses should not shy away from an informal, friendly tone that articulates personality. Your brand voice is the way your business will say things.
Pretend your company is an individual. Think about what character this person should have in order to connect with your ideal audience. Once you measure all your feedback and define which brand message and image works best, have all your correspondence and client accessed sites reflect the same image, voice and message.
Get Inspired | Brand Building Secrets
Look to places outside the photography business for inspiration. It will stop you from imitating your competition. Also, take a look back at your sturdiest work which has, in the past, brought you the most business. Think about the motives those clients choose you over other photographers and why you enjoyed shooting those assignments. It’s these images, the clients, the appealing, and the why, that will begin to reveal the spirit of your brand.
When we talk about the field of professional photography, we can say that it has grown exponentially in the last few years. However, there is a method to take a stand, by differentiating and describing your fantastic service, product superiority, and the unique creativity you bring to the industry. So developing your brand is now as essential as purchasing a professional camera.