Brand Identity Guide | Building A Big Small Business Brand: How To Turn Your Brand Into Your Most Valuable Asset

Brand Identity Guide | Building A Big Small Business Brand ...

Brand Identity Guide | Compared to Fortune 500 titans, start-ups and small businesses may seem at a disadvantage when it comes to standing out and attracting potential clients. Large corporations have almost unlimited budgets at their disposal, while small and new businesses almost never do. However, branding is just as vital for small business as it is for big shots. What’s great is that you don’t necessarily need a multimillion-dollar budget to create your own unique brand. The proverbial advice to work smarter, not harder applies to many elements of running a business, and one of the best examples is branding.

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The truth is, branding has never been as important as it is nowadays, and it is a lot easier and takes less effort than you believe. What steps are you taking to brand your personal name or company name in a memorable and unique way? Get smart about branding and you’ll swiftly be on your way to making your brand a household name! Follow these simple tips to get on the right track to building your brand the right way.

To Grow Your Business, Start With A Strong Foundation | Brand Identity Guide

An effective and powerful brand is easily recognizable, and recognition begins with the name of your business. First, choose a unique business name that’s easy to spell, pronounce, and remember. Before you dive in and start building your brand, check that the name you chose is not already being used by another company. You don’t want to get involved in a trademark dispute just when your business is taking off.

Brand Identity Guide | Building A Big Small Business Brand ...

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Build Great Products And Services | Brand Identity Guide

Marketing is all about the type of experience you deliver to your potential clients with each and every interaction. The more compelling the experience you offer, the quicker you build brand loyalty. Word of mouth is often the best lead generator for any small business, so having outstanding products and services that people talk about is a vital part of your brand and why you are in business. Some business owners stop focusing on improving the quality of their products and services when they become successful. This is a mistake, because even the best brand will suffer when it creates average or below average products or services.

Be Consistent In Design | Brand Identity Guide

Work with a professional graphic designer or design company to design an effective logo that is truly yours and unlike any other in the world, then invest in it. Avoid “flip-flopping” the look and feel of your branding. Visual elements such as color and logo can be incredibly powerful and communicate as much about your brand as the words you use in your marketing efforts. Choose colors to drive a consistent visual identity, and then use them throughout all of your materials.

Differentiate Yourself From The Competition | Brand Identity Guide

Knowing what you do best and being able to communicate that to your target audience means knowing what you’re up against. Standing out means being different. If your brand is going to be strong, you have to be able to define what it is that makes what you do unique. What differentiates you from others in your industry? Make sure you are aware of both your strengths and your weaknesses. Learn how to emphasize the former and how to hide the latter — or, even turn those weaknesses into positives.

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Brand Identity Guide | Building A Big Small Business Brand ...

Have A Distinct Voice | Brand Identity Guide

The best way to make sure your distinct brand message is delivered consistently across all mediums is to focus on how you and your employees interact and communicate with existing and potential clients – in-person, on the phone and on social media. This voice should be used in all written communication and incorporated in the visual imagery of all materials, online and off. What you say is important, but don’t ignore the way you say it. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.

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Be True To Your Brand | Brand Identity Guide

As time goes on, review the changes in your products, client base, and even in your industry. Is your traditional branding still relevant and appealing? Your clients won’t return to you, or refer you to their friends and family if you don’t deliver on your brand promise. Happy clients who feel good about your business are your best source of referrals. Don’t be afraid to adjust your branding – but do make sure that you maintain your brand equity by respecting your loyal clients.

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