Brand Logo Design Ideas | Logo Design Tips To Create A Killer Small Business Brand
Brand Logo Design Ideas | If someone asked you to draw the Apple’s logo, you’d have no problem sketching the iconic apple. Apple and other world-famous brands like Coca-Cola and McDonald’s have timeless, memorable logos, but it’s not just the big guys that reap the rewards of a professionally designed logo. Logo designers are in high demand right now, and it’s for good reason — a logo is often a company’s first impression, one that can affect a potential client’s brand perception, purchase decisions and overall attitude toward a product.
McDonald’s has the golden arches, Coca-Cola the scripted font, and Nike their swoosh. You can see that a logo is probably one of the most important tools for marketing a business. Don’t make the same mistake the vast majority of small business owners make when they just start out! Give this critical branding element the all important attention it deserves, because having the right logo can grab the attention of your potential clients and influence buyers. Here’s what you need to know about designing one.
Take Your Time | Brand Logo Design Ideas
While you probably don’t have the hours or resources to put together multiple focus groups to research your logo like large brands do, it is in your best interest to dedicate some time to the planning phase. Yes, a logo is often a simple graphic, but it’s also a representation of your brand. It should appeal to your target audience and when designing, you must keep this in mind. Chances are you’ve thought a lot about your mission statement and who your ideal clients are, so use that information to come up with a logo that appeals to your target audience.
Less Is More | Brand Logo Design Ideas
If you’re trying to grab the attention of potential clients and remind existing ones of your reach, a busy or cluttered logo isn’t going to do you or your startup any favors. As much as you would want to communicate your entire brand message, don’t overdo it with overly symbolic logos. Some of the most iconic logos have been the simplest, so don’t try to have a single logo interpret all the goals and objectives of your small business.
Do Not Underestimate Color | Brand Logo Design Ideas
When used correctly, colors have the power to convey feelings and emotions. Take red in stop signs – while this may be a great accent color, you generally don’t want an all red logo, because it can be off-putting. Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke. Consider the age, gender and cultural orientations of the target audience, and couple it with your artistic creativity, and you’ve got a killer color scheme for your logo already!
Make It Clean And Functional | Brand Logo Design Ideas
At the end of the day, your logo should work as well on a business card as on the side of a truck. A great logo is scalable, easy to print, memorable and unique. If your logo looks stunning on posters, but terrible on business cards, it will never achieve popularity. This is why logos should be designed in vector format, in order to ensure that they can be scaled to any size without affecting the quality. If your logo is a slave to a particular color scheme, it cannot be called a good logo either — this means that a logo should look good even if it is used in black and white, or using a color scheme that are not part of the original or actual design.
Include The Name Of Your Business | Brand Logo Design Ideas
While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are instantly recognizable, that’s because they’ve been around forever and incredible amounts of money and time have been spent on branding. While big brands can rely on an image-only logo, small businesses shouldn’t just go with a graphic. That’s not to say a logo can’t feature both an image and text. Later on, once your business gains popularity, the text can be left out.
Aim For Originality | Brand Logo Design Ideas
The last thing you want from a business logo is to have it mistaken for that of a competitor, so when when designing your logo, it’s vitally important to keep it original. Look at what’s out there and find an opening for something new. Not only will original art make a more impressive statement about your business, but it’ll set your business apart from others.