Brand Logo Design | Is Your Business Ready For A Logo? 6 Essential Design Tips
Brand Logo Design | When you decide to create a website for your business, you probably want to present something unique, something that is memorable about your brand image. Logo design is without a doubt one of most challenging aspects of graphic design and branding a business. It is the symbol that sets the tone of your business and helps build recognition, after all. It may seem easy at first glance but in reality, there’s a lot more to it, which makes the whole process of designing a logo and building an identity a tricky task.
Are you ready to design your business logo or freshen up your existing one? Logo design has become quite an art and skill over the years and it takes a lot of practice and knowledge to do it right. Let’s take a look at some of the universal rules and best practices of good logo design, the guidelines you should stick to in order to create a high quality logo, and see how they can all be put into practice to create a logo design that works in the real world.
Find A Good Designer | Brand Logo Design
While brainstorming logo ideas by yourself is a vital step in building your brand image, trying to design a logo completely on your own can be a mistake. When creating a visual symbol for your business, it’s best to find someone with experience and knowledge in graphic design. Even if you have a good eye for color and a sense of what you want your logo to end up looking like, you should still consult an experienced designer.
Research And Plan | Brand Logo Design
A logo is much more than clip art and your business name. Designing a logo requires planning and research by both the business owner and the designer. Do you want to come across as edgy or traditional, artsy or formal? While it is helpful to stay up to date on design trends, it’s more vital to stay true to a brand’s nature and personality. How you position the logo should be appropriate for your target audience and potential clients. For example, a child-like font and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm.
Work From Ground Up | Brand Logo Design
An effective logo design can be adapted for use in any situation, and one of those situations will be the use of the logo in just one color. Leave adding color for the end of the process, and instead, begin designing in black and white. This enables you to focus on the concept and shape, rather than color, which is highly subjective in nature. Also keep in mind printing costs: the more colors you use, the more expensive it will be for the business over the long term. No amount of gradient or color can save a badly designed logo. A sign of a great design is its versatility.
Make Sure Your Logo Is Readable | Brand Logo Design
When it comes to designing a logo, choosing the right font is the most crucial decision a designer can make. More often than not, a logo fails because of a bad font choice. The point of having a logo is to make your business or product name stick in the potential client’s mind. That can only happen if they can actually read it without squinting. Find a font that is unique, a font that makes your brand appear original and that stands out from the rest — but not in a negative way. Avoid at all cost any fonts that come across as gimmicky or cheap.
Keep It Simple | Brand Logo Design
Try to use these tips to add value to your business logo design, but as always, don’t add shapes and pictorial elements to your design just because you can! Remember, keep it simple! Frequently, over-used effects such as glows, shadows, 3-D effects, gradients, illegible fonts, and unnecessary graphics take away from the readability, and ultimately the success of your logo. The old saying “Less is more.” certainly applies here.
Use Vectors | Brand Logo Design
Using raster images for logos is not the best idea, because it can cause problems with reproduction. While you can use Photoshop to create very large logos, you never know for sure how large you will have to reproduce your logo at some point. Creating a logo in vector format is one of the most essential rules every designer should follow. Vector graphics allow a design to be scaled to any size without affecting the quality, whereas raster images that are made up of pixels will distort and become blurred when the size is altered.