Brand Marketing | You’ve Got a New Logo, Now What? Gain Awareness Through Brand Exposure
Brand Marketing | Branding is incredibly important for any business; whether it is a local photographer or an international company, everyone wants their business to be recognized and to stand out. No matter how creative and fresh your small business service and products are, you have to make potential clients aware of it before you can turn it into a success. In a vast sea of businesses both small and large it can be tricky to build your brand so it is recognized by the right people, which are your potential business partners or clients.
Your brand is not just a logo and a name, it’s more about perception; the brand is an intangible asset that exists in the minds of your clients. Your brand is the total sum of what you do, what you are the best at, and the experience your clients have with you. The goal of your branding strategy is to woo your clients and make them fall in love with your product or service. If you play your branding cards right, your happy clients will do what all people in love do — they’ll tweet your virtues, and share their latest, exciting rendezvous with you on Facebook. You know branding is vital for your business, but how do you start?
Clearly Define Your Brand Promise | Brand Marketing
Your brand promise is powerful. It’s the statement you make to your existing clients and target audience that lets them know what to expect every time they interact with you and your employees, products and services. Standing out comes down to being different. If your brand is going to be successful, you have to be able to determine what it is that makes what you do unique. What sets your business apart from others in your industry? What makes you different and original? What about your company makes it the one that a potential client should choose? A brand promise is based in reality, and it’s something you can prove. It communicates how you serve your clients and deliver value to them, how you can make a problem they have go away.
Create A Voice To Accompany Your Message | Brand Marketing
It’s not just what you say, but how you say it. Your brand’s “voice” is the language, tone and rhythm that you use in all your communications. Not sure what your “voice” should be? Look to other brands. What do they do that you’d like to emulate? How do they greet and communicate with you? Powerful brands speak with a unique voice. Your marketing materials, both online and print, should all have the same message, and should be created with the same voice that you use for all other communications. This includes your website, blog, social networking campaigns and correspondence.
Have Great Products And Services | Brand Marketing
Word of mouth is usually the greatest lead generator for a small business, so having great products and services that people talk about is a crucial part of your brand and why you are in business. Even the most outgoing and charming small business owner is not going to succeed in bringing clients back, unless the product or service they provide delivers and exceeds expectations. Some business owners stop focusing on building great products and services when they become successful. This is a mistake. Even a strong brand will suffer when it creates average or below average products or services.
Deliver A Better Experience | Brand Marketing
Give your clients an unforgettable experience, and they’ll turn into repeat customers – and send their friends your way! Make customer service a core value at all levels of your business, and become known as a brand that delivers an outstanding experience. Your clients will reward you. If you say you’re going to have the product ready on a set day, be sure they are ready. Nothing leaves a bad taste in someone’s mouth like missed expectations. With the growing popularity of social networks the world is getting smaller. It’s easier than ever for people to voice their experiences online, and there are many high-profile instances where big brands have slipped up.
Give Them A Reason To Return | Brand Marketing
One of the most effective strategies you can embrace is to be resourceful to your potential clients. Blogs help your business on multiple levels. Valuable content on a consistent basis will make you look like an expert, and people are looking for experts, not apprentices. But the real reason blogs are great is that they enable conversation. Two-way dialog is much more valuable than a company that just dumps messaging and collateral on their customers.