Brand New Branding Tips | Practical Tips For Building A Photography Brand From The Ground Up
Brand New Branding Tips | Combine a few thousand dollars in equipment with a website, and virtually anyone with the enough time on their hands can call themselves a professional photographer. Photography is an incredibly competitive industry, and there are many people out there just as skilled and talented as you are. This is when branding comes into play to help give you the advantage over other photographers. But what exactly does branding mean? How do you build a brand identity that tells a consistent, appealing story without saying a word?
While many photographers want to focus all of their time on their work, it is vitally important to remember that you and your photography business are a brand. Marketing, social media, and day-to-day business tasks may feel like the not-so-fun side of running a photography business, but it is crucial for your sustained success. In fact, building a unique brand is now as critical as buying a professional camera. Here are a few tips to help you get started.
What Is Your Niche? | Brand New Branding Tips
Finding a niche in any industry is the best way to build a successful business and focus on a brand strategy. Do you specialize in newborn, fashion, wedding, food, commercial, or landscape photography? Trying to market for everything photography related, from commercial to babies, will make it difficult for potential clients to find you in the sea of photographers out there. Try to be as specific as possible when defining your target audience, including traits such as profession, gender, age, income, etc. Honing in on your ideal client will actually make your advertising and marketing outreach feel a bit less overwhelming since you have narrowed down the market considerably.
Develop Your Look | Brand New Branding Tips
Every established brand has a signature look. Whether it’s a color scheme, logo, or image, people immediately associated this icon with the brand, what it stands for, and what services it provides. The thought process behind building the brand of your photography business shouldn’t be any different. Your brand presence includes: your website, the social networks you use to promote your business, your packaging, your print collateral; business cards, printed price lists, and even brochures. It is important that you make sure your branding stays consistent throughout all these different elements of your studio’s visibility. Design templates and define brand standards for your marketing materials, and use the same color scheme, logo, fonts, and look and feel throughout.
Find Your Voice | Brand New Branding Tips
What you say is important, the way you say it counts as well. Your voice is the language and personality you will use to communicate your branding message and reach your potential clients. All successful brands speak with a unique voice. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. Your marketing pieces, both online and print, should all convey the same message, and should be created with the same voice that you use for all other communications. This includes your website, blog, social networking campaigns and correspondence.
Make The Most Of Social Media | Brand New Branding Tips
It is hard to ignore the importance of social media in building brand exposure. Social media can be an incredibly effective tool for promoting your brand and demonstrating your brand identity to a large market. Be where your clients are, but don’t be a pest. Consider running contests on Instagram or setting up a group board on Pinterest and invite followers to contribute to a specific team to spike the interest and generate some buzz around your business, and use these visual clues to understand what are your audience is interested in.
Blog On A Regular Basis | Brand New Branding Tips
A blog with relevant tips and ideas can fuel your personal brand and be a great way to keep fresh content on your website. That being said, once you start a blog, you have to keep it up. So, set a consistent content schedule so fans and followers know when to expect content from you on a regular basis. Keep in mind, though, while photography looks great on black or gray backgrounds, white text on a dark background can be difficult to read. If you’re going to include a blog with lots of text, find a way to put the text on a light background to make it easier to read.
Network Like Crazy | Brand New Branding Tips
Once you have defined your unique selling proposition, your target audience, and your overall branding image, it’s time to network! Again, social media is a powerful networking tool, but nothing beats face-to-face interaction. You’d be hard pressed to find a successful business without a business card – no matter what industry. Photographers are no exception – and in fact their business cards get much more creative than most industries. However, like any other piece of your branding, your business cards should work with your pictures, not against them. Nothing will throw your clients off more than an edgy, fashionable card and fun-filled family portraits on your website.