Brand Positioning | See And Be Seen With Practical Branding and Positioning Tips
Brand Positioning | Brand Positioning can be defined as an activity of creating a brand offer in such a way that it occupies a distinctive place and value in your potential client’s mind. It’s the first thing you want your client to think about when they hear your brand name. The more focused your decisions, the more successful you will be: decide on one target, one promise and maybe one or two reasons to believe that help to directly back up your promise. Businesses apply this strategy either by emphasizing the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through advertising.
Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Early branding of a small or emerging business is key to business success. It is the quickest way for your company to express what it is and what it can offer. Inaccurate branding of a new business can make it difficult for people to grasp why the business exists in the first place. Brand positioning forms customer’s views and opinions.
The starting point of your brand is your logo. Your website, packaging and promotional materials – all of which should integrate your logo – communicate your brand. When you think about your brand, you really want to think about your entire customer experience… everything from your social media experiences, the way you answer the phone, to the way your customers experience your staff.
Defining Your Brand | Brand Positioning
A company’s marketing strategies have to grow from its established identity. It starts with you. What makes you different and original? Firstly, you need to look at who your potential clients are and what they are looking for in terms of your product or service area. What about your company makes it the one that a potential client should choose? These are the questions that your brand message should answer. No one likes to be misled. Being yourself should help your message resonate with people.
Pick a specific goal | Brand Positioning
It can be a good idea to focus on winning over smaller demographics one at a time rather than trying to appeal to everyone all the time. Focus on building products for different niche groups in order to bring all those groups together into one single brand. A scatter-shot approach will be less effective than a tightly focused strategy and will make it harder for you to gauge your success.
Get Your Name and Logo Right | Brand Positioning
This is essential to brand recognition and it’s important to get it right the first time (changing your name and logo can be costly down the road). Your company logo is your company’s face to the world. It’s one of the first things potential clients will see when they visit your website or look at your product packaging. Your logo and name should be easily recognizable and reflect the nature and tone of your business, as well as appeal to your target audience. If you’re not skilled at designing logos, you can hire a professional to do it for you.
Be Reliable | Brand Positioning
If you can continually associate your brand with quality products and services, soon they will be one and the same in the minds of your customers. This credibility is not built overnight. Letting your customers down by failing to live up to your own promises and brand standards can particularly harm small businesses that depend heavily on referrals. Not only is it easier for consumers to sound off on a product or company, its easier for brands to respond. Brands that address a negative comment or situation with an explanation and solution have the potential to recover a relationship with that customer.
In today’s world, branding is more important than ever. The most effective way to be successful in a business endeavor is to recognize the importance of branding in marketing and use it to your advantage. People don’t have relationships with products, they are loyal to brands. No branding, no differentiation. No differentiation, no long-term profitability. Incorporating one or all these unique ideas into your company’s branding can help to set you apart from the competition.