Branded Business Card Design | Stand Out! The Secret Of The $1000 Business Card That Gets You Noticed
Branded Business Card Design | You may be thinking that business cards have no purpose in today’s age of technology and online networking, but they are still an incredibly powerful marketing and networking tool. Business cards often lead to the first point of contact from a potential client, so you have to make sure it leaves the right impression, whether you are representing a business or working as a freelancer.
Savvy, well-connected business owners never leave office without a stack of effective business cards in their wallets or purses, but have you ever thought about what exactly makes a business card effective? Let’s face it. Anybody can make a business card. But very few entrepreneurs know how to create the perfect business card that meets their unique needs and stands out from the crowd. To help you get started, we’ve brought together some of our top tips for creating effective, innovative business cards without breaking the bank.
Include The Right Information | Branded Business Card Design
The main purpose of a business card is to make it easy for potential clients to get in touch with you, so you’ll want to include only the contact information that is absolutely necessary. For example, email, phone number, website, as well as your name and job title. Think carefully about which contact details to include – you have to be able to strike a balance between giving enough points of contact, without making your card look busy. Remember, you don’t have to include a complete list of services. There is very limited space on a business card, so by limiting the amount of information you include, the overall design will be cleaner and easier to read.
Use Both Sides Of Your Card | Branded Business Card Design
If all of the information we mentioned above fits neatly on one side (without looking cluttered and without the font being too small) use the other side to include important information or maybe even a discount offer. Whatever you do, don’t leave it empty – it’s often said that people don’t look at the back of business cards, but that’s simply not true. This is where you can make your business card stand out from the rest. It can be the information on the back that affects whether a potential clients keeps your card, hands it on to other potential clients, or simply throws it away!
Consider The Fonts | Branded Business Card Design
Above all, a business card has to be legible, otherwise potential clients won’t be able to get in touch with you. Make things easy for them by using a simple font in an appropriate size. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complex calligraphic font which is impossible to read.
Reinforce Your Brand | Branded Business Card Design
A business card conveys your brand by using your brand elements such as logo, colors, brand-oriented words, and fonts. So, if you are using colors, make sure they are the exact colors used throughout the rest of the branded material. Also, the overall style should reflect the same design style used in online presence of your business, whether it’s your website or Facebook page. This helps to reinforce your brand and tie it all together, helping new acquaintances remember you and your business better.
Don’t Cut Corners | Branded Business Card Design
We live in a world where the average small business owner can design their own cards and have them printed for under $20. These cards tend to be of an inferior weight, and typically use generic clipart to relate themselves to the business. However, cheaper isn’t always better when it comes to first impressions. If you have skimped on the design and printing of your business card, what does that say about the quality of your products and services? No matter how good they are, if your business card looks unprofessional, you will lose potential clients.
Stick To The Standard Size | Branded Business Card Design
The average business card size is 3.5” x 2” — meaning wallets and business card holders are made to fit this size. If you business card doesn’t fit into these items, it may end up in the trash — making you lose out on potential business. A round card, for example, is definitely memorable, but it will never fit the standard business card holders. You must be willing to trade convenience for memorability if you choose an unconventional shape or size.