Branded Business Cards | Designing Brand Experience: Business Card Hacks Every Entrepreneur Should Know

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Branded Business Cards | In a meeting with a new client or potential business partner, what is the first thing you are most likely to exchange? Business cards are still the name of the game. If you’re serious about your business, be serious about your business cards. Don’t focus only on saving money, focus on the quality as well. Business cards not only give contact details, they represent you and your company. Does your business card look and feel professional, and convey the right message?

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With all the digital communication mediums available today, your business card might not be your most vital networking tool. However, your business card is still out there on the front lines, leaving impressions on others, and providing them with a way to reach you. The goal of a business card is to get you remembered. Even in today’s world overwhelmed with technology, a physical card promoting your business is still an essential tool that could boost your business. Here are some tips to help you get started.

Cover Your Bases | Branded Business Cards

Potential clients will want to know all the ways of getting in touch. It is critical to make sure all bases of communication are covered. Name, contact information, position, and employer are basics that almost all business cards include. A company logo and address are also common, along with the company’s website. You don’t have to provide a long list of services, or absolutely every single mailing address if your company has multiple locations. There is very limited space on a business card, so by limiting the amount of textual information, the overall design will be cleaner, and easier to read.

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Get Creative… but Not Too Creative | Branded Business Cards

It is crucial to design a visually appealing layout for your business card. But there are times when you can take creativity too far. Although you want your business card to stand out, and make a good impression, don’t make it too complicated. A sleek and simple card design will often be enough. There is a way to be creative, while keeping things simple. People shouldn’t feel overwhelmed by too many images or different fonts, because it will take away from the information on the card.

Go For Quality | Branded Business Cards

People you give your card to will form a first impression within seconds of getting your business card (oftentimes before even reading it), and you want that impression to be a great one. Make it appeal to the senses. Don’t use cheap, thin paper. Your potential clients will wonder about the quality of your product or service. Although some of the paper that you can buy to print your own business cards is heavy enough to pass for a “real” business card, most people will get better results by having their business cards professionally typeset and printed. Professionally printed cards may cost less than the print-it-yourself variety, too.

Make Sure It’s Accurate | Branded Business Cards

There is no room for errors or typos on a business card. Make sure the information is perfect. Having errors will devalue the company’s credibility. Make sure all details are correct BEFORE printing, and update the cards when details change. It is unprofessional and unattractive to cross out and hand write details. Don’t give out business cards that have out of date details on them such as old phone numbers, email addresses or location. Don’t cross out old details and try to re-use cards (unless you run a recycling business and then it could actually be a really good idea!).

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Utilize The Back | Branded Business Cards

When designing a business card, you want to be sure to utilize all available space to the fullest potential; this includes the back. Many people will keep the back of the card blank, but that is a huge waste of space. A map, calendar, business motto, personal statement, or inspirational quote might also be appropriate. By adding some sort of content (or value) to your business card, you might just save it from the trash can.

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Brand It | Branded Business Cards

Include a logo, picture, colors, or graphic image that you will use consistently on all of your marketing materials – start building your brand! It’s wise to keep your business cards in line with the rest of your company’s branding, so if you have company colours, use them. This helps to reinforce your brands, helping new acquaintances remember you and your company better.

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