Branded Business Stationery | Make The Most Of Your Budget! Discover Six Secrets Behind Great Stationery Design
Branded Business Stationery | Branded stationery is a great way for a company to leave a good impression on potential clients, and business partners. However, there are a few things to consider carefully when designing business stationery, so that the end product conveys the essence of your business in an appealing package. Business stationery is a tactile, and personal way to connect with your clients, and partners. If you’re handing out business cards at a networking event, or sending a hand written thank you card to a new client, old-fashioned beautiful stationery is one of the most effective things that can move you a little closer to your client’s heart.
Making sure that your brand elements are incorporated into the design will help people recognize your business, and understand the message that you’re trying to communicate. The effect will be even stronger in combination with matching business cards, envelopes, and other printed marketing materials. When potential clients, and business partners receive mail from your business, the design should boost the idea that you are the expert in your niche, and have the highest professional standards. You don’t need an unlimited budget to have well-designed stationery items. Here are some tips to help you get started without breaking the bank.
Keep It Consistent | Branded Business Stationery
Custom printing stationery can take a number of forms – business cards, letterheads, brochures, pens, mouse mats, mugs – the list goes on and on. But with each printed item, there has to be the same consistency in the design, tying in your stationery with the same look, and feel. Your stationery items should not be absolute opposites; your business card should feel like an extension of your company’s letterhead, and utilize the same color scheme like your website, and other printed materials.
Brand It | Branded Business Stationery
Branding is a top priority for most businesses and allows consumers to build up recognition for your logo/slogan. Regardless of where you want to place the company logo on the sheet, it is important to go for a design that is simple but stands out on the paper. Logos typically incorporate the company name and a distinctive symbol. Your business stationary should also include color to make it stand out. Matching the colors in your logo to those on your stationery is a good idea for branding purposes.
Be Accessible | Branded Business Stationery
Keep the information front and center! Including your company address, phone number, email address, fax number, and any other methods of communication that you feel are important into the design of your stationery will make it simple for clients to reach you. These days, it’s also a great idea to add a Twitter, Facebook, or YouTube icon somewhere on the page to indicate to your clients that you are active on social networks too. Choose the most appropriate, and important contact details for every item, because some of them won’t be big enough to fit them all on!
Give Them Space | Branded Business Stationery
Never be afraid of white space! Creating a design that incorporates elements of clean space will help your message stand out. While you may be tempted to fill in every inch of your stationery with information or images, this may make your stationery becoming too cluttered, and a reader will lose interest quite quickly. A design that is too busy will distract clients from noticing the vital elements of the stationery, such as your contact information, and logo.
Paper Quality Is Vital | Branded Business Stationery
A client will certainly notice the difference between standard photocopier paper, and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your business in the mind of a potential client. If clients receive mail from you printed on low quality printing paper, it will send a message to the reader that your company is more focused on saving money, and not building a good product. Make sure to use paper with more weight and texture, as it will feel more substantial, and elegant to your audience.
Choose The Best Fonts | Branded Business Stationery
Font is another key consideration in the design of business stationery. It is best to stick to a maximum of two fonts for you design, making sure they are not too ornate, because this will make the text difficult to read. Keep in mind that your potential clients will be looking for text that is easy on the eye, that can communicate information clearly, and efficiently.