Branded Stationery Items | Building A Brand From The Ground Up: Design Tips for Business Stationery

Branded Stationery Items | Building A Brand From The ...

Branded Stationery Items | Recognition is the key element of any successful business. No matter the size of your company, having a consistent brand image throughout all of your various marketing materials can mean the difference between success or failure for you and your business. Today, more and more business owners are using creatively designed business stationery to communicate the message, and personality of their businesses to make a long lasting impression. Letterhead, envelopes, and business cards are your foot soldiers – promoting your business, service, or product as they make their way around. And in an ever-competitive world, you better make sure that your business card, or letterhead, grabs the attention of your target audience before your competition does.

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It’s a tactile and personal way to communicate with your existing and potential clients. It could be handing out a business card at a networking event, or special gestures like posting a hand written thank you card to a new client, old-fashioned, beautiful stationery design is one vehicle that can move you a little closer to your client’s heart.

Logo Is Essential | Branded Stationery Items

Business stationery consists of letterhead, envelopes, logo and business cards, all of which are mostly familiar document items that most business owners give out. You do not want to convey the wrong message to existing or potential clients and business partners by having stationery that is not up to the standards of your products or services. The right business stationery can end up doing wonders for your company. It is vital for your branding strategies that these objects use your logo, as well as the outlines, and colors associated with your brand. The design that you decide for your business will help clients build up recognition for your small business.

Branded Stationery Items | Building A Brand From The ...

RELATED: Top Business Stationery Designs | Design In A Pinch: How To Make Great Business Stationery

Contact Information | Branded Stationery Items

As obvious as it sounds, make sure you always include contact information on your custom printing items, and you will have to choose the most appropriate and important contact details for each stationery item, because some of the items may not be big enough to fit them all on! As with all forms of communication, your stationery must be functional. It’s design should allow for easy readability of your company’s important information: name, address, phone number, email address, or other important information (such as registration numbers).

Font Type | Branded Stationery Items

While most businesses will try and stand out from the crowd with their custom printing designs, make sure that you do not opt for unreadable or too complex ornate fonts. Your clients will be looking for text that is easy on the eye, that can communicate information clearly and efficiently. While your font should be easy to read, you should take your audience into consideration when designing your stationery. Age, attention span, and demographics all play a role in choosing the proper font.

Color | Branded Stationery Items

Color is always an effective tool with stationery and other marketing materials – it grabs attention and makes the read all that bit more interesting! Think carefully about your branding colors, and how you incorporate them into the individual stationery designs. The right color can be extremely powerful, by highlighting an important area or communicating a specific idea. Color signifies quality and value in the reader’s eye and is visually appealing.

RELATED: Custom Stationery Designs | Print’s Not Dead: How Custom Stationery Designs Can Benefit Your Business

Branded Stationery Items | Building A Brand From The ...

Space | Branded Stationery Items

Never be afraid of white space! While you may be tempted to fill in every inch of your stationery with information or images, this may result in your stationery becoming too cluttered and a potential client will lose interest really fast. Allowing elements to stand out without blasting them at the reader through color or size is very powerful. A clean design will not only allow the viewer to recognize important elements faster, but it will also entice them to actually look at something longer.

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Substrate Quality | Branded Stationery Items

Quality says everything about a business. If you send out a flimsy and poorly designed piece of custom printing stationery – let’s say a brochure – your clients are likely to compare the quality of your brochure to the quality of your services. Bad move. Because you want the paper to have a tone of formality and professionalism, you should go with a thick and glossy option. Customers and clients will be able to tell the difference between high and low-quality paper.

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