Branding Ideas | Golden Tips To Make your Business Brand Light Up!
Branding Ideas | Branding your small business is crucial to evoke a memorable reaction in the minds of your target audience. However, it is not only the name of your company, but also the perceived value of your brand. Your brand lives in everyday interactions with your clients, the images you share, the messages you post on your website, the content of your marketing materials, and even in your posts on social networks. Big companies have the budget to hire creative agencies to build and manage their brands. But you don’t have to be a marketing professional to improve your business’ visibility and value through branding.
Branding includes everything from your website, and your logo, to the message you send out on social media platforms. In order to boost your brand visibility, you want it to be consistent, appealing and professional. Here are six tips to get you started.
Don’t Be A Copycat | Branding Ideas
A common first reaction is to imitate what a successful company, like Apple, has already done, which is short-sighted and not to anyone’s benefit. Blindly following another company’s branding strategy never works out. Know what makes you different. As a small business owner, you probably cannot compete on price. Instead, be sure you can explain how you add value to your potential client’s life, and communicate this to them!
Be Consistent | Branding Ideas
It’s important to have many different ways to convey your message, and style to your potential clients, so you need to have both verbal and visual brand representations for your business. That means you need a logo, and color scheme that complement your verbal message, and create a cohesive presentation for your materials and website. Develop graphic standards and stick to them in every advertising material, and on all areas of your website. If you aren’t focused about how you appear, then your potential clients will be affected by your inconsistency, rather than your message.
Create A Voice To Accompany Your Message | Branding Ideas
It’s not just what you say, but the way you say it. Your brand voice is the language, tone, and rhythm that you use in all your communications. Not only does this voice deliver the core of your branding message, but it also creates an overall image for your business that goes beyond the message itself, and makes you unique. Speak to your clients with a consistent tone of voice. It will help reinforce the business’s character, and clarify its offering, so clients are aware exactly what to expect from the product or service.
Keep It Simple | Branding Ideas
Complicating your design and the messages you’re trying to convey is a sure way to lose sight of what your business is about, and you’ll also risk losing potential clients. It’s possible to overwork brands. Take logo design for an example: a well-designed logo doesn’t try to convey every element of a company, just give an impression. Attractive design should come ahead of stuffing in literal representations of what the product does, or hunting for the perfect color to make someone want to spend money. Stick to the essentials!
Embrace Technology | Branding Ideas
Today, there are no limits to how you can promote a product or service. Traditionally, ad agencies just wanted to make print ads and TV spots, and marketers wanted to put logos on frisbees and swag. However, nowadays, it’s very important to think about how your logo design translates on multiple devices, including tablet and mobile, as well as how it will look at various sizes, and on different products, such as any merchandise you want to produce. The marketing landscape is changing; interactive and social media agencies are being added to the mix, and everyone is starting to use technology creatively to reach potential clients.
Measure Reactions | Branding Ideas
As you move forward, make sure you assess the reactions of your potential clients to your brand. When you notice certain aspects of your branding not delivering, tweak them. t’s key not to change your website design or logo every six months, because you want to create a lasting impression with clients. However, after a few years, consider updating your logo to ride with the times. Make small changes so it’s still recognizable.