Branding Made Easy | Be It Before You Say It: The Essence Of Branding
Branding Made Easy | There are more ways you can build (and destroy) your company’s reputation these days than ever before. With so many platforms and social networks in play – as well as the traditional ways of catching your potential client’s attention – you have to be more tuned in to the image you’re sending out there in order to turn your business into a success story. What steps are you taking to brand your small business in a unique and memorable way? Get smart about branding, and you’ll quickly be on your way to making your brand a household name!
No matter how ground-breaking your small business service or product is, you have to make your potential clients aware of it before you can make it successful. If you’re just starting out in your particular niche, or are ready to get more serious about your business, it’s time to look at how you brand it. Remember, though, that there’s more to your brand essence than simply having a generic logo designed by an artsy friend and coming up with a witty slogan. Your brand is the entire sum of what you can do for your potential clients, what you excel at, and the experience your existing clients have when doing business with you. At the end of the day, it will affect whether clients join your loyalty club, and refer you to friends — or never bother with you again.
It Needs To Make Clear What You Do | Branding Made Easy
Why on earth would anyone want to do business with a company that doesn’t clearly say what it is that they do? Your brand promise is more powerful than you might think. It’s the promise you make to your potential clients, and target audience that lets them know what exactly they can expect every time they engage with you, your employees, products, and services. This isn’t about making some exaggerated statement about vision and values. This is about a clear statement that sums up what it is that your business can do for your clients.
Let Your Clients Know How You’re Different | Branding Made Easy
If you’re going to succeed in your niche or your particular area, you have to make sure the client is clear about how what you’re offering is different from what your competitors can do for them. A common first instinct many entrepreneurs have is to imitate what a successful brand, like Apple, has already done, which is short-sighted, and won’t do you any good in the long run. Mindlessly imitating someone else’s branding strategy never works out. Customers appreciate authenticity, so take what you do differently from the others and set it out in a positive way for clients to clearly see.
Tell Them Why They Should Care | Branding Made Easy
Unless you are a true innovator, chances are that you’re the latest in a legion of many businesses offering something that’s similar in an already overpopulated industry. Why should anyone care about your company, and the services it offers? Getting clients to emotionally connect with your business is the holy grail of branding, and helps to grow loyalty as well as engagement. People can become your brand’s ambassadors – spreading the word about what you can do to their own networks, so make sure you spend time building relationships with those people. What value do you provide, and how does that value differ from that provided by your competitors? Think about which of the benefits are emotional – the most powerful brands tap into emotions.
Design Powerful Visual Elements | Branding Made Easy
Strong brands don’t rely only on professionally designed logos to build an identity. While it’s pretty much essential that you have an artistic symbol as the public face of your business, it’s just as important that the overall look of all the materials you use to engage your potential client, both online and off, is appealing. Design templates, and clearly define brand standards for your marketing materials, and make sure you use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.
Commit To High Quality | Branding Made Easy
At the end of the day, your brand is only as strong as your weakest product, so it’s vitally important that all your products and the services you provide, as well as your after-sales service are top-notch! This one might sound like an obvious advice, yet, you’d be surprised how many business owners stop focusing on building great products and services as soon as they become successful. This is a huge mistake that can cost you your business. Even the strongest brand will suffer when it builds average or below average products or services, so make sure you meet and exceed your potential clients’ expectations.
Keep It Simple | Branding Made Easy
While you want to build a unique identity for your business, keep in mind that simple is always better. You see, complex items are more difficult for your clients to remember, while simple items are much easier. In other words, it’s possible to overwork brands. Take logo design: an effectively designed logo doesn’t try to convey every element of a business, just give an impression. Attractive design should come ahead of cramming in literal representations of what the product does, or hunting for the perfect color to make someone want to spend money.