Branding Made Simple | Stand Out With Style: 6 Tips For Boosting Your Business Brand
Branding Made Simple | No matter how unique your small business service or product is, you have to make potential clients aware of it before you can turn it into a success. Over six million businesses are launched each year, making it vitally important that your business stands out in the crowd. Branding is often overlooked by small businesses, but even though you might believe your resources are better spent elsewhere, we’re here to tell you that branding is an essential part of distinguishing yourself from your competition and attracting (and maintaining) a loyal client base.
Your brand is not just a logo and a name, it’s more about perception; the brand is an invisible asset that exists in the minds of clients. Simply put, your brand is your promise to your target audience. It tells them what they can expect from your products and services, and it differentiates your offering in your niche. Your brand lives in everyday interactions with your clients, the images you share on social media, the messages you post on your website, the content of your marketing materials, and in your posts on social networks. How can a small business build a strong brand on a limited budget? Here are our top tips to help you get started.
Clearly Define Your Brand Promise | Branding Made Simple
Your brand promise is powerful. It’s the statement you make to your existing client and target audience that lets them know what to expect every time they engage with you and your employees, products and services. If your brand is going to be strong, you need to be able to determine what it is that makes what you do unique. What differentiates you from others in your industry? Do your research. Learn the needs, habits and desires of your current and potential clients. And don’t rely on what you think they think. Know what they think.
Create A Unique Logo | Branding Made Simple
Original logo creation goes hand-in-hand with effective branding and standing out. A unique logo sets a company apart from the competition while portraying professionalism and branding pride. As you think about your logo, keep your audience and products and services in mind because you want your logo to convey the nature of your company. A good logo builds trust and a strong logo will help to pull your brand together.
Create A Voice To Accompany Your Message | Branding Made Simple
What you say is counts, but don’t overlook how you say it. Your bran’s voice is the language, tone and rhythm that you use in all your communications. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Not only does this voice deliver the essence of your branding message, but it also portrays an overall image for your company that extends past the message itself and makes you unique. Think about the brands you admire – what makes them unique? How do they communicate with you and other clients? What do you like about their voice?
Keep Your Promises | Branding Made Simple
Letting your clients down by failing to live up to your own promises and brand standards can be particularly harmful to small businesses that rely heavily on referrals. Although this is common sense, you’d be surprised how many small businesses ruin relationships with their clients by failing to keep their promises. Happy clients who feel great about your business are your best source of referrals. Even a strong brand will suffer when it creates average or below average products or services.
Maintain A Consistent Brand Identity | Branding Made Simple
The term brand identity refers to the visual elements; logo and other visual elements. This might comprise a style of photography or a particular colour palette, but creating a set of definitive ‘brand guidelines’ will enable you to maintain a consistent approach to branding and messaging — don’t go printing business cards without brand guidelines in place. Design templates and define brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t have to be fancy, just consistent.
Deliver Value | Branding Made Simple
Value doesn’t always mean the lowest price. You can focus on product leadership (having the best products in the marketplace), operational excellence (having the lower prices in the marketplace), or outstanding customer service. What value do you provide and how does that value differ from that provided by your competitors? Think about which of the benefits are emotional – the most powerful brands tap into emotions.