Branding Questions Answered | How To Build A Brand On A Budget: 6 Things Every Small Business Should Know
Branding Questions Answered | So you want to launch a business? Great! You’re not the only one, though. More than six million businesses are launched each year, making it vitally important that your business stands out in the crowd for all the right reasons. Small business branding is not just an appealing logo, a rhyming name, or a custom font. It’s the way relationships are built and maintained, the way you do business and treat your clients. It’s how a bond is established at an individual level, where trust, loyalty and comfort exist as human characteristics, not just in your slogan.
Branding is often an afterthought for many business owners, but even though you might believe your resources are better spent elsewhere, we’re here to tell you that branding is a vital part of distinguishing yourself from your competition, growing a loyal client base and a helpful reference as you make future business decisions. Your small business doesn’t have to be a world-famous household name in order to have a strong brand. Here are some guidelines for building a strong brand that positions your small business clearly and effectively in your industry, and helps attract repeat business and referrals.
Get A Logo | Branding Questions Answered
Communicating who and what a business is, in as little time as possible, is crucial in an age when the average person has an attention span of about eight seconds — one second less than the attention span of a goldfish. This is why logos are a vitally important part of building a strong brand. They’re the shorthand and a visual cue capable of communicating a brand’s nature, goals, and values. That means you need a logo that matches your verbal message, and creates a cohesive presentation for your materials and website.
Choose A Simple Branding Message | Branding Questions Answered
What sets your brand apart from others in your niche? What makes you unique and original? What about your company makes it the one that a potential client should choose? Strong brands make a promise and deliver on it every time. What promise do you make? Keep in mind that clients also love to know your story, and it helps them to relate to you. If you’ve come from a long line of bakers and just opened a bakery – tell people about it. It gives your brand personality and credibility – and best of all it appeals to potential clients.
Have An Engaging Social Media Presence | Branding Questions Answered
Social media is no longer optional when it comes to marketing. It enables brands to showcase their expertise, cement their place in their industries as experts, do valuable market research, network with others, and show off what the brand is all about. For example, you can build strong online following on Twitter, Facebook, your small business blog, on Instagram, or on other social networks your ideal client uses. However, you need to keep in mind that you can’t be in all places at once. Pick three to five outlets where you can focus on building your community, and invest your time and resources there.
Create A Voice to Accompany Your Message | Branding Questions Answered
It’s not just what you say that matters, the way you say it counts as well. Speak to your target audience with a consistent tone of voice. It will help reinforce your brand’s character and clarify its offering so potential clients are aware exactly what to expect from the product or service. Your brand’s voice is the language, tone and rhythm that you use in all your communications. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. Established brands speak with a unique voice. Think about the brands you admire – what makes them unique? What about their voices appeals to you?
Have A Value Proposition | Branding Questions Answered
As it’s been said: You don’t get paid for the work you do in an hour; you get paid for the value you bring to that hour. Value, not to be mistaken with price, can help define your brand and help you stand out in a saturated market. What do you do so good in your industry that makes you different from everyone else? What are the emotional benefits of what you do? The answers to these questions will help define what your value is to your potential clients – it could be your great customer service, product quality, innovation, or any combination of these.
Stay True To Your Brand | Branding Questions Answered
Your brand is vitally important for creating an emotional connection with your clients; it should provide trust, help differentiate you from your competitors, and as a result, it can boost sales. Clients won’t return to you, or refer you to their friends and family if you don’t deliver on your brand promise. Although this is common sense, you’d be amazed how many small businesses ruin relationships with their clients by failing to keep their promises. Remember, happy clients who feel good about your business are your best source of referrals.