Branding Secrets Revealed | Top Tips To Make Millennials, The Most Brand-Loyal Generation, Care About Your Brand
Branding Secrets Revealed | Branding hasn’t changed much ever since the introduction of the television in the 1950’s… until the introduction of the Internet, that is. The old way of having a logo designed and calling it a day simply won’t cut it in today’s incredibly competitive and highly saturated market. In order to stand out and build a strong business, you need to build a solid brand, both online and off!
Today, branding goes beyond the print ads in your local newspapers and having an ad run on the local radio – today, branding trickles down into every aspect of your business – from your visual identity conveyed via your logo, stationery items and website to the way you communicate with your clients, how you handle customer service and even the things you tweet about. To help you build a consistent, memorable and appealing image for your small business, we went through some of the most effective branding tricks that won’t blow your budget.
Cover The Basics | Branding Secrets Revealed
First things first: your business needs a name! It should be short, sweet and to the point. Think hard about the name, because changing the name down the road can be really damaging, as it will only confuse the clients that already got used to your name. Then, if it’s not obvious from the name of your business what it is that you do, or what services you’re providing, you’ll also want to come up with a catchy slogan that will tell your potential clients what exactly you can do for them. And lastly, you’ll need a logo.
Your logo will be the foundation of your entire brand and your company’s face to the public. Just like with the name, you’ll want to have a logo designed that will stay relevant and effective as long as you’re in business. Sure, you’ll tweak it here and there, but the overall look and feel should stay the same if you’re hoping to build recognition for your brand.
Articulate Your Message | Branding Secrets Revealed
What is it that makes what you do different and unique in your niche or your particular area? Why should your potential clients choose you over other businesses? Are you focusing on providing the best customer experience, most affordable or highest-quality product? You can’t be everything to everybody, and you shouldn’t be a jack of all trades and master of none. Clearly articulate your unique selling points and find a way to communicate them to your potential clients.
Define Your Style Guide | Branding Secrets Revealed
All of your materials should look, feel, and sound like they came from the same source, and the easiest way to do that is to clearly define your branding guidelines. You’ll want to define your brand’s colors you’ll use both online and offline, as well as the fonts and brand oriented graphics. To make your life even easier, come up with templates for most frequently used materials so you have them handy at all times. This might sound like an unnecessary move while you’re in control of your brand, but once you get your business off the ground and have employees handling marketing and branding, ensuring consistency throughout the materials will be a lot easier.
Come Up With A Voice For Your Company | Branding Secrets Revealed
What you say is important, but don’t overlook how you say it. You should come up with a voice for your business that not only matches the nature of your brand, but also appeals to your target audience. You’ll engage millennials, for example, a lot more differently than you would senior citizens. A vital step here is ensuring consistency throughout all the platforms you use, whether it’s your website or the Twitter account. Taking a more serious tone of voice on your website and using a laid-back language on Twitter will only confuse your potential clients and make you appear less trust-worthy.
Build Your Online Presence | Branding Secrets Revealed
Setting up a website is one of the very first steps you need to take when starting a business. We live in a digital era after all, a time when we connect with friends and family, work, do our research, and shop online – which means that your business needs to have a professionally designed website that leaves the best impression possible. Potential clients will be checking your website long before they pick up the phone to inquire about your products or services, and if your website doesn’t impress them enough, they’ll click the back button, abandon your website and go to a competitor.
However, simply building a website isn’t enough. Just because you have built it, it doesn’t mean your potential clients will come running – instead, you need to promote your website. In addition to setting up a search engine friendly website, you’ll also want to build a social media presence. Social networks can be an incredibly powerful small business tool, and once you set everything up, they require 15-30 minutes throughout a day to maintain your presence. Keep in mind, though, that you shouldn’t bombard your potential clients with sales messages – instead, become a part of the conversation, share tips and tricks and engage your potential clients, and you’ll be on your way to building a reputation of an expert in your industry.
Build A Community Around Your Business | Branding Secrets Revealed
In addition to engaging your potential clients on social media, you’ll want to keep working on the services and products you’re providing. Try to resist the temptation to focus on the money it brings in, and instead focus on improving both the product and the customer service – at the end of the day, even the world’s most charming business owner will never succeed in bringing clients back unless they meet and exceed client’s expectations.