Branding Techniques | Brand Your Business On A Budget! 5 Ways To Increase Brand Awareness
Branding Techniques | So you want to launch a business? Great! You’re not the only one, though — over six million companies are started every year, making it vital that your business stands out in the crowd. What steps are you taking to brand your personal name or company name in a memorable way? Your small business doesn’t have to have an unlimited budget in order to have a strong brand presence. Get smart about branding and you’ll quickly be on track to making your brand a household name!
Simply put, your brand is your promise to your potential client. It tells them what they can expect from your products and services, and it helps you stand out from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. Branding is essentially one of the most vital tasks a small business can do, since it could be the tipping point between gaining and losing sales. If you aren’t sure where to even begin in branding your business, here are a few tips to help you get started.
Create A Voice For Your Company That Reflects Your Brand | Branding Techniques
It’s not just what you say, but how you say it. Your brand’s voice is the language, tone and rhythm that you use in all your communications. This voice should be also used in in the visual imagery of all materials, online and in the real world. Your marketing pieces, both online and print, should all communicate the same message, and should be created with the same voice that you use for all other materials. This includes your website, blog, social networking campaigns and business correspondence. Is your brand friendly? Be conversational. Is it ritzy? Be more formal.
Be Consistent | Branding Techniques
Define graphic standards and stick to them in every advertising material and on all areas of your online presence. Design templates and create brand standards for your marketing materials. Use the same color scheme, logo design, look and feel throughout. You don’t have to be fancy, just consistent. Have all your correspondence and client accessed websites convey the same image, voice and message. If you aren’t focused about how you come across, then your potential clients will be impacted by your inconsistency rather than your message.
Stand Out | Branding Techniques
Standing out means being different. If your brand is going to be strong, you have to be able to determine what it is that makes what you do unique. What differentiates you from others in your industry? As a small business, you probably cannot compete on price. With that in mind, you must be aware of your strengths and your weaknesses. Learn how to emphasize the former and how to address the latter — or, even turn those weaknesses into positives. Make sure you can communicate effectively how you add value, and communicate this to your potential clients! Write a memorable, meaningful and concise statement that captures the essence of your brand.
Give Clients A Great Experience | Branding Techniques
Some companies stop focusing on building great products and services when they become successful. This is a mistake. Even a strong brand will suffer when it starts offering average or below average products or services. Word of mouth is often a small businesses best lead generator, so having outstanding products and services that people talk about is a vital part of your brand and why you are in business. Even the most outgoing and charming small business owner is not going to succeed in bringing clients back, unless the product or service they provide delivers and exceeds expectations.
Have A Good Name And Logo | Branding Techniques
It’s crucial to have many different ways to communicate your message and style to your potential clients, so you need to have both verbal and visual brand representations for your business. That means you need a logo and color scheme that complements your verbal message, and creates a cohesive presentation for your materials and website. A strong brand is easily recognizable. Recognition starts with the logo of your business. As you think about your logo, keep your audience and products/services in mind because you want your logo to reflect your company. A good logo builds trust and a strong logo will help to pull your brand together.