Brochure Design Tips | Double the Effectiveness of Your Brochure With These Simple, Yet Effective Design Tips
Brochure Design Tips | Outside of business cards, brochures and flyers are probably the most used printed marketing materials – and for good reason. Brochure and flyer printing are both affordable, economical and offer plenty of room to boldly state your messages. When you meet someone face-to-face for the first time, regardless if it’s at an event, trade-show or an initial sales meeting, you take the time to learn about each other’s businesses. But what happens after the meeting ends? A well-designed brochure will remind your potential clients of the services you offer and, even importantly, make you stand out from the crowd.
Brochures serve up vital information about a new product or service, give insight into your company and provide potential clients with something tangible to see, feel and take with them. If you’re planning to design a brochure to boost sales or to announce a new product or service, you’re probably wondering what you can do to ensure a good response. The secret to achieving a solid return on investment through these powerful marketing materials is in intelligent design. Here are a few brochure and flyer design tips to keep in mind the next time you sit down at the drawing table (or in front of the computer).
Know What Your Reader Wants | Brochure Design Tips
You must write your brochure or leaflet from your potential client’s point of view. That means the information must unfold in the right order. Before you spend any time planning a brochure, make sure you understand your target audience. Why should they want to buy your product? What’s the most crucial thing it can do for them? Now, given the nature of your business, your reader will have a lot of questions they’ll want answered before they consider making an appointment. Your brochure should answer their questions in a logical sequence following the reader’s train of thought.
Motivate Your Reader To Look Inside | Brochure Design Tips
The first page your potential client will see is the front cover. Get it wrong and you’ve as good as lost the sale. Make sure the brochure or flyer is appealing and eye-catching, particularly if the customers will be responsible for picking it up themselves. One of the best ways to get the most out of your marketing dollars is to add value to your brochures and flyers through coupons, free giveaways or other great offers you can use in your brochure and flyer designs. Even better, make the discount or free offer redeemable only if the promo piece is brought in to the store (or a special code is entered on a website) so you can effectively track your success stats.
Make It Readable | Brochure Design Tips
Even if you grab your potential client’s attention with an appealing design, they won’t want to wade through long, dense paragraphs. People want to get to the point — and fast. This may sound like dull advice, because it could be given for any kind of graphic design project, not only for brochure design. It is however critical to remember to keep some well-balanced white space on your brochure for the sake of aesthetics and readability. Use large, clean headlines in a sans serif font, and put larger chunks of text in a serif font. Bullet points are a great way to emphasize vital ideas without taking up a lot of space, and you’re not limited to bland black dots — try making a simple, relevant graphic to use as your bullet points.
Tell Them What You Want Them To Do After Reading The Copy | Brochure Design Tips
Regardless of how you organize your brochure, there’s only one way to end it. Ask for action. After you interest the potential client in what you’re offering, you have to take the next step: tell them what they need to do to get it. Don’t just think they’ll look for your phone number and call or visit your website. Refer the reader to your website for more information. If you do not have a website, invite the potential client to call you directly to discuss his or her needs or to request detailed “sell sheets”.
Think Of Simple Statements | Brochure Design Tips
You want to know how to make a brochure that stands out, right? Sometimes the simple ideas are the best. Whether you’re writing the text or it’s coming from a professional copywriter, make sure to highlight power words and phrases that grab the attention of clients. This could include new, free, save, now, easy, proven, results, guarantee, etc.