Business Branding Advice | The Ultimate Branding Strategy For The Modern Entrepreneur: Build Loyalty And Boost Recognition
Business Branding Advice | Established brands have a lot going for them – their logo is immediately recognizable, their products and packaging are familiar, and they often have large branding teams in charge of maintaining the brand image and its marketing outreach. Large corporations spend millions on creating effective brand messages, but the ones that stick in our minds are based on simple ideas with a creative spark. This means your small business doesn’t have to be a world-famous household name in order to build a strong brand.
What’s your business brand? If you think it’s just the logo, you are in for a rude awakening. While your logo might be a part of it, there’s so much more to an effective brand. Your brand is the entire sum of what your business does, what you excel at and the experience your clients have with you. Branding is essentially one of the most important tasks a business owner can do, since it could be the tipping point between gaining and losing clients. If you aren’t sure how to begin branding your business, here are a few tips to help you get started.
Start By Defining Your Brand | Business Branding Advice
Defining your brand is like a journey of business self-discovery. It can be complicated, time-consuming and overwhelming. To get off on the right foot, start by reviewing the product or service your business offers, determine the space in the market it holds and research the emotive and rational needs and concerns of your target audience. Your brand has to be able to promote your business and make your offer seem unique at the same time. It has to help you connect with your potential clients, and a big part of that is your brand story.
Set Up A Website | Business Branding Advice
Your website is the central hub of your online presence, and many potential clients’ first impression of your business, products and services. As a result, your website represents a vitally important part of your branding strategy: It conveys who you are, what you offer and what you promise (your brand) through its content, layout and the overall appearance. A professional website that effectively communicates your brand image will help elevate your business from the competition and help you stand out for all the right reasons.
Focus On Relationship Building | Business Branding Advice
The money is in your relationships. People refer businesses they can vouch for, the business they like and trust, and know will go the extra mile for each client. Although this is common sense, you’d be amazed how many small businesses ruin relationships with their clients by failing to keep their promises. Keep in mind that happy clients who feel good about your business are your best source of referrals, so build relationships that matter and surround yourself with people who you can learn and grow from.
Create A Logo And Design Scheme | Business Branding Advice
It’s critical to have many different ways to communicate your message and style to your potential clients, so you have to have both verbal and visual brand representations for your business. Design templates and create brand standards for your marketing materials. Use the same color scheme, and logo placement to achieve a consistent look and feel throughout your materials. Also, always make sure whoever designs your marketing materials and brand elements follows your brand guidelines. If not, the power of your brand will begin to get slowly diluted.
Maintain Consistency | Business Branding Advice
Consistent, strategic branding leads to a strong brand equity, and added value to your company’s products or services that enable you to charge more for your services than what similar, unbranded businesses charge. To build and maintain a powerful brand, every element of your brand should be as good as your product or service and you must be consistent in presenting your brand. This includes not only your company’s name, logo, overall aesthetic design, products and services, but also includes your marketing materials, website, appearances at trade shows and conferences, content posted to social networks, etc.
It’s Easier Than You Think | Business Branding Advice
Sometimes, building a brand on your own can feel overwhelming, particularly when you have an entire business to run. At the beginning of establishing and building your brand, you might have to do a little homework. Once you get going, though, it gets easier, more routine and more instinctive — as long as you know your market, trust your intuition, maintain consistency and be yourself.