Business Branding Checklist | Want To Increase Your Likability? Be Your Brand 365 Days A Year!
Business Branding Checklist | You know branding is vital to your business, but where do you start? Your logo, your website, printed marketing material? Branding your small business or startup can feel overwhelming at times. Many people overanalyze things and end up thinking that branding their business is a difficult, pointless task. That isn’t really the case, however. Branding doesn’t have to be complicated or overwhelming. You can enjoy the holiday season and still keep your business humming along.
When we talk about branding, we’re not talking about how appealing your logo design is. We’re talking about your entire business, what you stand for, what your company is about and what you believe in. So how could it be acceptable to treat your brand as an afterthought? Although there is much more to it than what is explained here in this post, these simple tips can help you to get on the right track. Best of all, they can show you just how simple branding your business can really be.
Stand Out | Business Branding Checklist
One of the most critical steps of branding is making sure your company stands out from the crowd; clients and business partners have to be able to easily recognize your brand. Don’t be afraid to be innovative and bold, as long as you are standing out to your target audience. Try and carve out your own unique identity. Truly independent business owners can leverage their small business status to attract clients who are looking for something more original and unique, that aligns with how feel about themselves. Don’t forget to weave your unique selling point into your company’s messaging and marketing materials.
Get A Plan | Business Branding Checklist
Lists aren’t just for Santa. With all the additional to-dos and events during the holidays, a list will help you stay on top of your activities and arrive where you need to go on time. You have to dig deep with your research, determine on who you’re targeting and then work out how you’re going to do it. How are your competitors doing it? Is it working for them? It’s crucial to review the services or products that your company offers, clearly identify the space in the market and understand the business partners or clients that you plan to target. You should start branding around these attributes once they are established.
Try Thinking Like Your Clients | Business Branding Checklist
Your clients may skew toward certain demographic or socioeconomic groups. They may share a similar problem, interest or need. Your brand has to connect with these people. That means identifying an ideal client base and defining that market via segmentation. Once the ideal client has been identified, it’s up to you to position your brand as superior to the competition. Don’t dress up your offering and raise expectations that result in broken promises, build trust with honest branding — be clear who you are and be true to the values that drive your business every day.
Pay Attention To Customer Service | Business Branding Checklist
Clients won’t return to you, or refer you to someone else if you don’t deliver on your brand promise. Jumping through hoops makes a client feel special, and it also impresses them and builds brand affinity. Brand affinities create word-of-mouth buzz, because people love telling their friends about new startups and businesses they have to try. Make customer service a core value at all levels of your business, and become known as a brand that delivers a stellar experience. Your clients will reward you.
Use Your Content To Create A Company Voice | Business Branding Checklist
Is your brand upscale, laid back, a little bit crazy? Are you personal, practical, or daring? Your company’s voice is a very big part of your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. It will help boost the business’s character and clarify its offering so clients are aware exactly what to expect from your product or service.
Consistency Is Vital | Business Branding Checklist
Get your name and logo right. This is vital to brand recognition and it’s critical to get it right the first time, because changing your name and logo can be costly down the road. Your logo and name should be easily recognizable and reflect the nature and tone of your business as well as appeal to your target market. Keeping your brand and brand story consistent is vital to your campaign’s success. If you send a wishy-washy message, no one is going to believe in you. From business cards and logo to email newsletters and brick-and-mortar signage, all of your printed communications and sales materials should look, feel and sound like they come from the same source.